
Airbnb transformed a parking lot into “The Oasis,” a home for sponsors, product demonstrations, and interactive stages.
Photo: Frazer Harrison/Getty Images for Airbnb

Staff held color-coded menu signs to improve attendee flow through the food area.
Photo: Courtesy of Google

Conversation-starters were wrapped around large balls in the ball pit.
Photo: Courtesy of Hampton by Hilton

In the Sky Lab, participants brainstormed business solutions while sitting in suspended chairs.
Photo: Sebastien Roy

The Conference Live website includes articles, photos, and videos submitted by the 30 featured attendees as well as by association staff.
Photo: Courtesy of the National Association of Realtors

AT OCHO Candy in Oakland, festival participants took a factory tour and spoke with the executive team.
Photo: Courtesy of NewCo

Kiehl's wanted the event to evoke the brand's touchpoints of nature, science, and service. Bars were covered in greenery, while oranges tied into the vitamin C theme. Orange-infused cocktails were poured from beakers and test tubes.
Photo: Hailley Howard

At a wedding for Qatar’s royal family in November 2016, Megavision Arts transformed a 53,000-square-tent into a memorable, moving work of art. Crews built a 30- by 360-foot plywood wall in front of the tent and covered it in white muslin fabric to serve as the projection surface. The result was that as the guests drove up to the event, they saw a massive, undulating 3-D black-and-white animation accented with a custom musical score. Click here to watch a video
Photo: Courtesy of Megavision Arts

For the opening of the USC Village complex in Los Angeles in October, Bart Kresa Studio mapped two buildings on the main piazza, as well as the 150-foot-tall clock tower. The five-minute projection-mapping feature was set to a song by Leonard Bernstein that was performed by the university’s full orchestra and choir.
Photo: Gabor Ekecs