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  1. Catering & Design
  2. Food Trends

St. Jude Redesigns Layout for 13th Annual Gourmet Gala

D. Channing Muller
March 3, 2011

St. Jude Children’s Research Hospital adopted a new layout for its 13th annual Gourmet Gala last night at the National Building Museum. Event planner—and one of the original four founders—Donna Tschiffely flipped the reception and restaurant areas from one side of the museum’s grand hall to the other, a move that made for an easier load-in.

“The restaurants like to come in late as possible and the east side [of the hall] is where the dock door is, allowing for more time for them to setup from there,” said Tschiffely, who also moved the registration area and coat check into one of the rooms off the entrance to prevent the bottlenecking that took place in the past.

Hargrove Inc. setup the main stage and dinner tables for 700 in the west end and center sections of the hall. The organization once again utilized the new event schedule adopted last year with the main program, live auction, and Give to Live auction—the latter of which raise $88,000—all taking place immediately after the reception followed by the opening of the 39 food stations where 58 restaurants served small plates throughout the rest of the evening.

The gala also continued with its traditional Mardi Gras theme using purple, green, and gold draping, linens, and lighting to decorate the hall. Guests used Mardi Gras beads placed in jars on each restaurant’s table to vote for the Taster’s Choice Award, which chef Scott Drewno from the Source by Wolfgang Puck took home with his spicy tuna tartare-filled sesame miso cones with shaved bonito and tobiko. 

The event raised a total of $475,000—surpassing last year by $11,000—for the hospital through ticket sales, sponsorships and the live and silent auctions.

E20092sa
Photo: Mark Van Bergh
Tschiffely redesigned the event layout by switching the dining and reception areas to opposite sides of the museum's grand hall from last year.
Tschiffely redesigned the event layout by switching the dining and reception areas to opposite sides of the museum's grand hall from last year.
Photo: Mark Van Bergh
Hargrove used purple, green, and yellow draping suspended from the museum's third floor balcony to create the two stages' backdrops.
Hargrove used purple, green, and yellow draping suspended from the museum's third floor balcony to create the two stages' backdrops.
Photo: Mark Van Bergh
Digital Lightning used purple, green, and yellow uplighting on the museum's six columns.
Digital Lightning used purple, green, and yellow uplighting on the museum's six columns.
Photo: Mark Van Bergh
The table linens alternated purple and green accented by gold chairs.
The table linens alternated purple and green accented by gold chairs.
Photo: Mark Van Bergh
Gold chairs accented the Mardi Gras-colored linens.
Gold chairs accented the Mardi Gras-colored linens.
Photo: Mark Van Bergh
Multiple restaurants served their take on shrimp and grits, a traditional Southern dish.
Multiple restaurants served their take on shrimp and grits, a traditional Southern dish.
Photo: Mark Van Bergh
Cuba Libre served tuna tartare with pickled cucumbers and avocado salsa.
Cuba Libre served tuna tartare with pickled cucumbers and avocado salsa.
Photo: Mark Van Bergh
Ris served small plates of octopus salad.
Ris served small plates of octopus salad.
Photo: Mark Van Bergh
Edible Arrangements donated centerpieces mixing pineapple, strawberries, cantelope, and honeydew melon.
Edible Arrangements donated centerpieces mixing pineapple, strawberries, cantelope, and honeydew melon.
Photo: Mark Van Bergh
Firehook Bakery and Coffee House served a selection of desserts at its station, including sugar cookies shaped and decorated like Mardi Gras masks.
Firehook Bakery and Coffee House served a selection of desserts at its station, including sugar cookies shaped and decorated like Mardi Gras masks.
Photo: Mark Van Bergh
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