BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Event Tech & Virtual

Toast to Summer With These 18 Rosé-Inspired Event Ideas

The ubiquitous pink wine lends itself to pretty-in-pink summer decor and catering ideas.

Claire Hoffman
June 25, 2018

Rosé has long been a summer staple, but it's been picking up steam in recent years as more and more brands, venues, and planners are using the pink wine to inspire event decor, catering ideas, and more. From a pretty-in-pink office party to boozy popsicles to an entire rosé-inspired festival in Malibu, here's a look at creative—and gorgeous—ways the wine has popped up at events and venues.

Rosé Day L.A.
Rosé Day L.A.

The inaugural Rosé Day L.A. was held on June 9 at Saddlerock Ranch in Malibu, California. Headlined by Moët & Chandon, the Instagram-friendly daylong picnic was designed and produced by Ben Biscotti of 1iota Productions, Tony Schubert of Event Eleven, and hospitality veterans Bobby Rossi, Sylvain Bitton, JT Torregiani, and David Jarret.

Iron Chef Marc Forgione selected gourmet food trucks for the day, and DJs including Zen Freeman and Caroline D’Amore entertained the crowd from a booth constructed of on-theme pink crates.

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

The team created several Instagram-friendly moments throughout the day to take advantage of the Malibu location. In one area, guests could pose inside of an oversize frame. 

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

Another photo op featured hanging pink and white flowers. Floral Crush Studio provided flowers for the event. 

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

Furniture from FormDecor and rentals from Town and Country added an appropriately pink touch to the outdoor event.

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

Moët & Chandon’s Rosé Imperial, Grand Vintage Rosé 09, and Ice Imperial Rosé were displayed as decor throughout the event. In addition, Forgione prepared a rosé-inspired menu for an invited group of celebrities and influencers; the Food Matters handled additional catering.

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

Another stylish seating area was located next to a Moët & Chandon-branded Airstream trailer, which had pink and red florals cascading out of the windows.

Photo: Line 8 Photography
Le Méridien Hotels & Resorts
Le Méridien Hotels & Resorts

Le Méridien Hotels & Resorts is celebrating its French heritage all summer with Au Soleil: a Summer Soirée by Le Méridien. The global event series, which is taking place at the brand’s 100 hotels around the world, offers a Petit Plates menu with light, local fair, plus a soundtrack curated by Nouvelle Vague and backgammon games. Six varieties of rosé spritzers and aperitifs are also on the menu; options include the Campari Lavender Spritz, made with Campari, sparkling rosé, soda water, and lavender syrup.

Photo: Courtesy of Le Méridien Hotels & Resorts
Le Méridien Hotels & Resorts
Le Méridien Hotels & Resorts

Another drink on Le Méridien’s summer menu is the Royal Rosé: a mix of bourbon, Lilet Rosé, orange bitters, Peychaud bitters, and rosé champagne. 

Photo: Courtesy of Le Méridien Hotels & Resorts
Kim Crawford Wines' "Sip Into Summer"
Kim Crawford Wines' 'Sip Into Summer'

In May, Kim Crawford Wines hosted a “Sip Into Summer” rosé soiree at Chateau Marmont in Los Angeles. An elegant gold and black step-and-repeat was adorned with bottles of rosé and a variety of pink flowers.

Photo: Stewart Cook/startraksphoto.com
Kim Crawford Wines' "Sip Into Summer"
Kim Crawford Wines' 'Sip Into Summer'

The event served a variety of rosé-infused cocktails, including the “Rosé and Tonic”: a mix of Kim Crawford rosé, rose water, tonic, and lime. Wine bottles served as a simple—but eye-catching—bar backdrop.

Photo: Stewart Cook/startraksphoto.com
Kim Crawford Wines' "Sip Into Summer"
Kim Crawford Wines' 'Sip Into Summer'

Another creation was rosé sorbet. The team shared the recipe: Bring sugar and water to a boil and allowing it to simmer until the sugar dissolves. Cool and mix in Kim Crawford Rosé, then freeze in a loaf pan. Process in a food processor until its smooth, and then freeze again until it’s firm and ready to serve.

Photo: Stewart Cook/startraksphoto.com
Kim Crawford Wines Rosé Launch
Kim Crawford Wines Rosé Launch

Kim Crawford Wines also celebrated the pink wine at a rosé-theme celebration in June 2017 at the Beverly Hills Hotel in Los Angeles. Wine bottles served as understated—and on-brand—decor, strung from tree branches.

Photo: Chris Costello
Veuve Clicquot Polo Classic
Veuve Clicquot Polo Classic

The ninth annual Veuve Clicquot Polo Classic, held in June 2016 in New York, featured a rosé garden that offered guests bottles of Veuve Clicquot Rosé. Starr Catering Group created rosé-theme gourmet lunch boxes, which included kale salad, mini bottles of raspberry vinaigrette, Serrano ham sandwiches, and raspberry almond cakes.

Photo: Courtesy of Veuve Clicquot
Eatertainment Office Party
Eatertainment Office Party

When Toronto-based Eatertainment Special Events & Catering relocated its offices in July 2017, the company threw a summer bash with a rosé-theme room. In addition to featuring five varieties of the wine, all from Provence, France, the space offered a variety of pink macarons and a chandelier made of roses from Bloom Plus. 

Photo: Courtesy of Eatertainment
The Skylark
The Skylark

New York bar and lounge the Skylark is offering a customizable menu dubbed Rosé Your Way. Available on Wednesdays throughout the summer, the menu offers twists on traditional rosé beverages, created by head mixologist Johnny Swet. In the Frosé Your Way option, guests can order rosé mixed with St. Germain, cranberry juice, simple syrup, and lemon wheel, then choose between toppings including rosé gummies, seasonal fruit, or edible flowers.

Photo: Courtesy of the Skylark
The Skylark
The Skylark

The Midtown venue is also offering popsicles made with coconut sangria and Whispering Angel rosé. 

Photo: Courtesy of the Skylark
MillerCoors Brand Showcase at Distributors Conference
MillerCoors Brand Showcase at Distributors Conference

For its annual conference, which took place in March, MillerCoors partnered with AgencyEA to create an exhibit for 22 beer brands at the Austin Convention Center. The Crispin Rosé hard cider bar displayed bottles of the new cider against a backdrop of greenery with oversize hot pink letters that read "Rosé all day." A pink bar was situated under a giant teepee with pink florals.

Photo: Clint Brewer
WineSociety
WineSociety

WineSociety, a California-based wine producer that launched in April, offers canned wine in rosé, red, and white blends. The 500-ml cans are just shy of a full bottle, making it one of the few canned wine options that isn’t single-serving. The wine can be ordered online, and the packaging is designed to chill fast and be lighter than bottles, making it an appropriate option for outdoor summer events.

Photo: Courtesy of WineSociety
Latest in Event Tech & Virtual
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
On May 9, Genesis debuted The Forest Within, a multisensory installation at Genesis House in New York developed in collaboration with Gwyneth Paltrow. The exhibit transforms the venue’s Cellar Stage into an immersive environment inspired by Korean landscapes and cultural symbolism. Guests are guided by Paltrow’s narration through a symbolic forest filled with native greenery, rock formations, and a blend of sensory details like ambient sounds, botanical scents, and layered textures. Digital elements—including LED visuals—enhance the journey, merging technology with nature to create a calming, immersive atmosphere.
Event Tech & Tools
Event Tech Check: New Tools for Guest Communication, 3D Event Diagramming, and More
Shutterstock 2579417909
Event Tech & Tools
Guest Column: Still Not Using AI for Events? Here’s What You’re Missing
Recently, multimedia studio Moment Factory had the chance to contribute to Aquascope, a major indoor water park in France. Read more in our interview with co-founder Dominic Audet, who made our list of Industry Innovators in the event tech industry.
Event Tech & Tools
Event Tech Check: Cool New Solutions for Networking, Fan Engagement, Livestreaming, and More
Related Stories
Virtual attendees could order curated boxes, designed by Design Foundry, that contained goodies such as bottles of rosé, along with other themed accoutrements.
Hybrid & Virtual Event Production
How to Create an Insta-Worthy Virtual Event
Rosé Day L.A. featured photo-friendly, over-the-top decor like a pink Cadillac covered with roses.
Experiential Marketing, Activations & Sponsorships
Expert Tips for Planning an Event on an Unusual Holiday
In the “Pursuit of Sweetness,” guests can follow a colorful floor flowchart—reminiscent of a Candy Land board game—to find their own biological preferences for sweet or bitter flavors. At the end, each guest’s tasting sample depends on how they answered the questions.
New York
See How Rosé Mansion Creators Are Putting an Educational Twist on the Instagram Playground
Liza Jernow
Event Tech & Virtual
Event Design Rebels 2018: Liza Jernow
More in Event Tech & Virtual
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Event Tech & Tools
Event Tech Check: New Tools for Guest Communication, 3D Event Diagramming, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
On May 9, Genesis debuted The Forest Within, a multisensory installation at Genesis House in New York developed in collaboration with Gwyneth Paltrow. The exhibit transforms the venue’s Cellar Stage into an immersive environment inspired by Korean landscapes and cultural symbolism. Guests are guided by Paltrow’s narration through a symbolic forest filled with native greenery, rock formations, and a blend of sensory details like ambient sounds, botanical scents, and layered textures. Digital elements—including LED visuals—enhance the journey, merging technology with nature to create a calming, immersive atmosphere.
Event Tech & Tools
Guest Column: Still Not Using AI for Events? Here’s What You’re Missing
The CEO of Sequence shares five practical ways to use AI to boost your event productivity ASAP.
Shutterstock 2579417909
Event Tech & Tools
Event Tech Check: Cool New Solutions for Networking, Fan Engagement, Livestreaming, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Recently, multimedia studio Moment Factory had the chance to contribute to Aquascope, a major indoor water park in France. Read more in our interview with co-founder Dominic Audet, who made our list of Industry Innovators in the event tech industry.
Brands & Event Pros
Industry Innovators 2025: 9 Event Tech Leaders Defining What’s Next
Meet the minds behind the tools, platforms, and ideas revolutionizing how events are executed in 2025 and beyond.
2025 Industry Innovators Article Image Event Technology
Event Tech & Tools
Event Tech Check: New Tools to Simplify Logistics, Improve Attendee Engagement, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Dubai's Museum of the Future recently made its SXSW debut with a five-day immersive pop-up produced and designed by Czarnowski Collective. The space featured an elemental-inspired, AI-powered installation produced by Refik Anadol Studio, and hosted talks about the intersections of space, food, and more. See more: SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Sponsored
Eventcombo Tops Gartner's 2025 Digital Market Report
Curious why we're leading the event tech space in 2025?
Eventcombo - Best Event Tech Platform
Sponsored
Choosing The Best Trade Show Technology For Your Event
Find the right tools to boost exhibitor sales, attendee engagement, and event success.
Choosing the right trade show technology can make or break your event. Find the best tools to streamline operations, boost exhibitor ROI, and enhance attendee engagement.
Event Tech & Tools
Event Tech Check: Must-Know New Tools for Tracking Revenue, Real-Time Analytics, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
What if you could infuse traditional golf with the fanfare and excitement of sitting courtside at an NBA game? That's one of the goals behind TGL, a new tech-forward team golf league from Tiger Woods and Rory McIlroy, and their partnership with the PGA Tour. Innovative technology touches include a massive simulator screen and a green with an undulating, adaptable surface to create hole variations. See more: Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf
Event Tech & Tools
Event Tech Check: Cool New Tools for Virtual Event Production, Exhibitor ROI, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
At CES, appliance and electronics manufacturer Hisense hosted an immersive booth experience designed and executed by Impact XM. The space aimed to showcase Hisense's technology through the overarching theme of 'AI Your Life,' which highlighted how artificial intelligence can enhance everyday living through various interactive zones and activations. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Trade Shows
CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Here's how brands like Delta, Bose, Pinterest, Abbott, and Amazon Ring stood out among the show's 4,500 exhibitors.
Delta Air Lines
Event Tech & Tools
Event Tech Check: Innovative New Products for Exhibitor Management, Virtual Events, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Our CES 2024 coverage was one of BizBash's most popular stories last year, with highlights like Seoul-based conglomerate SK Group's display of artificial intelligence and carbon-reduction technologies, housed under an amusement park concept called “SK Wonderland.” In addition to the giant “Wonder Globe,' the space featured a 'magic carpet ride' (a vehicle embedded with an AI processor) and an AI fortuneteller. This year's CES kicks off today in Las Vegas; stay tuned for our coverage in the coming weeks!
Page 1 of 196
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.