It’s official: Pantone has picked emerald as the top color of 2013. The annual announcement always comes with some pseudo-sociological reflections—while tangerine, 2012’s reigning color, “provided the energy boost we needed to recharge and move forward,” according to Pantone’s press release, emerald is “the color of growth, renewal, and prosperity, [as] no other color conveys regeneration more than green.”
For those looking to incorporate the hue into their affairs, here are 11 inspiring ideas from emerald-colored events.
Lobbying firm the Carmen Group welcomed returning members of Congress back in 2008 with a green-hued event in Washington. Accordingly, the bar served up all things green: mojitos, margaritas, Midori drinks, and Lucid absinthe.
Photo: Eric Powell for BizBash
For a two-day experience-based activation in 2010, Heineken illuminated the exterior of Miami's Moore Building with emerald green lighting to match the brand's logo.
Photo: Seth Browarnick/worldredeye.com
At the launch for Heineken's DraughtKeg event in 2007, the venue walls and the white leather seating were illuminated in Heineken green. Models dressed in green futuristic-looking outfits.
Photo: Marion Curtis/StarPix
Boston's Emerald Lounge at the Revere Hotel hosted a zombie-themed fashion show this year. Spooky swag included skull-shaped shot glasses from Crystal Head vodka.
Photo: Joshua Luke
In November, the National Association for Catering and Events hosted its annual fund-raising gala in Washington. Drawing inspiration from classic fairy tales, the benefit incorporated design elements from stories like The Wonderful Wizard of Oz. In the Emerald City lounge, the LED curtain behind the DJ booth was lit green to match the drapes.
Photo: Evelyn Alas
For New Year's Eve last year, Rebar at the Trump International Hotel & Tower Chicago hosted a celebration inspired by The Wonderful Wizard of Oz, where green lighting evoked the glowing Emerald City.
Photo: Courtesy of Trump Chicago Hotel & Towers
In 2007, The Royal Ontario Museum celebrated a recently completed renovation with a gala fund-raiser. The after-party unfolded in five separate rooms all furnished by Contemporary Furniture Rentals. One of the rooms featured a lounge with emerald-colored couches.
Photo: Courtesy of Contemporary Furniture Rentals
The Fairmont Hotels and Resorts' Grand Chefs gala and Jean Banchet Awards for Culinary Excellence in Chicago had an Emerald City theme in 2011. Students from the Harrington College of Design handled decor, and reps from Pagliuco Design Company developed the theme.
Photo: Caitlin Sullivan
For the 2007 Friends of the High Line summer benefit in New York, designer Bronson van Wyck hung green Murano chandeliers from the ceiling and covered tables and chairs in green linens.
Photo: BizBash
"An Evening in the Emerald City" was the theme of Chicago's Lincoln Park Zoo Ball in 2008. Among the green-colored decor elements was a special green stage set up within the main tent.
Photo: Barry Brecheisen for BizBash
Miami's Junior Achievement celebrated the opening of its new experiential learning center in 2009 with a street-fair-style party held throughout the facility's three indoor miniature cities. In the green-hued dessert room, Jack Hammer Live Audio projected a gobo in the same pattern as the table linens.
Photo: Artist Group Photography
