At Warner Brothers Television Group's party to celebrate the opening of the studio’s new exhibit, "Television: Out of the Box," the arrivals carpet was striped to look like TV color bars.
Photo: Imeh Akpanudosen/Getty Images
Don Julio turned Studio 450 into "Casa de Don Julio" on Thursday night, bringing 500 guests to a space redecorated with Mexican furnishings. Authentic barrels from the tequila brand played up its heritage and were used as side tables and the three-dimensional backdrop for arrivals.
Photo: Marion Curtis/startraksphoto.com
Although Wednesday night also saw screenings at the AMC Empire and the AMC Loews Lincoln Square, the Clearview's Ziegfeld Cinema served as the site of the official premiere. Sony Pictures Entertainment and 15/40 Productions created the arrivals set up, using a black carpet with the movie's logo as the most striking visual.
Photo: Line 8 Photography
Target's signature bulls-eye logo and the collection's mascot, Milu the cat, decorated the backdrop for the press wall, where guests like Blake Lively, Chloë Moretz, and Jaime King posed for photographers.
Photo: Nilaya Sabnis
Artist Gregory Siff created a step-and-repeat for the "Ciroc Cabana Club" Memorial Day weekend event.
Photo: All Access Photo Agency
Similar to last year's event, organizers created a large topiary depicting the MoMA and Cartier logos to serve as the backdrop in the arrivals area.
Photo: Nadia Chaudhury/BizBash
2012 E3 Photos: Show Floor
Even a staircase was fair game for bold branding at the convention center.
Photo: Alesandra Dubin/BizBash
