For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
Photo: Jika González/BizBash
Zing Vodka Launch
For the Zing vodka launch produced by Chad Hudson Events for Zing, Maloof Ventures, and Bravo, Hudson's team made the garden at the Maloof residence appear to come to life on Wednesday night. Topiaries, shrubs, trees, and statues all popped, through lush decor and live models.
Photo: Sean Twomey/2me Studios
American Harvest Organic Spirit Launch Party
Lighting cast leafy projections on the walls.
Photo: AveryHouse
For the picnic-inspired Absolut Orient Apple launch party in New York last summer, organizers covered the floor of the indoor venue with sod, and brought in live trees and wooden barrels filled with thousands of apples.
Photo: Gustavo Campos
Matthew David Hopkins of 360 Design Events highlighted the park's many uses at this year's Hudson River Park gala in New York by creating centerpieces that incorporated running shoes and bicycle wheels.
Photo: Courtesy of 360 Design Events, Jamie Watts Photography
