4. Use Them to Encourage Interaction
Hashtags that encourage interaction on site through gamification or another kind of activity are sure to facilitate broad interaction online as well. At Target's Feed U.S.A. event, menus encouraged guests to interact and mingle with tablemates through social media prompts on menus.
Photo: Nilaya Sabnis
5. Create Subliminal Reminders
Sometimes, it's not the biggest message that makes an impact, but the subtle and cleverly rendered one that gets guests' attention. For a look that was well integrated with the venue's existing decor, Pandora launched a new jewelry collection in Los Angeles and emblazoned the Mondrian hotel's bold oversize planters with hashtags.
Photo: Stefanie Keenan
Between speakers in the main Forum Microsoft space, author and strategist Justin Kingsley presented segments called C2 Minutes, lighthearted and interactive experiences designed to unite attendees and provide a taste of Montreal culture.
Photo: Jimmy Hamelin
Within the networking area, organizers created three displays, such as an interactive vending machine, to demonstrate specific applications of SAP software.
Photo: Eventrix AG/SAP
