
The Cracker Jack brand hosted an event last month in New York's Herald Square to kick off its "Surprise Inside Project.” The event featured two larger-than-life Cracker Jack boxes, one standing 15 feet tall and a second filled with oversize popcorn kernels and small surprises for kids to discover.
Photo: Diane Bondareff/Invision for Cracker Jack/AP Images
Minted's Patriotic Silhouettes

For an election-season party idea, online marketplace Minted lets customers upload any side-profile photo—including those for Hillary Clinton and Donald Trump—to create a custom silhouette art print. The prints are available foil-pressed, letterpresses, or in standard printing in a variety of colors.
Photo: Courtesy of Minted
Panorama

Macy's partnered with LeadDog Marketing Group to produce the Macy's Oasis, which gave festivalgoers a chance to relax with lounge furniture and a charging station. Along with bandanas soaked in ice water, the lounge had a string-art wall created by attendees.
Photo: Taylor McIntyre/BizBash