For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
Photo: Courtesy of Marriott
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Photo: Courtesy of Marriott
Facebook Creator Booth
Visitors to the booth could write inspiring messages on a chalkboard wall. Creators could also try out products such as the Oculus Go VR Headset.
Photo: Trevor Muhler
Cheez Booth
Staffers were on hand to capture Polaroid pictures of guests, which were then displayed on a wall.
Photo: Mirrored Media/Lingerfree
Visit Anaheim Activation
Local tourism organization Visit Anaheim welcomed attendees with a social-media-friendly photo op in the convention center lobby. Guests could pose inside of a 6-by-8-foot magazine cover constructed by Lounge Logikk; attendees who posted the photo on Instagram were entered to win tickets to Disneyland.
Photo: Courtesy of Visit Anaheim
Kids could sit for watercolor paintings—an elegant spin on other styles of event portraiture—at an artist station at the event.
Photo: Michael Simon/StarTraksPhoto
UrbanDaddy and Stoli's "White Room" Event
UrbanDaddy's "white room" event in November—an affair created in partnership with Stoli to promote the vodka brand's new campaign and flavors—instructed its 350 attendees to dress in all-white attire to match the all-white decor in the venue. As the night progressed, guests splattered the walls and their clothes (protected by white lab coats supplied by organizers) with colorful paint.
Photo: Carolyn Curtis/BizBash
Playing off the event's superhero theme, staffers at Maxim's 2012 Super Bowl party in Indianapolis wore capes, skintight leggings, and mask-like makeup.
Photo: Christopher Polk/Getty Images for Maxim
Light Beings
For an otherworldly performance, two illuminated creatures, with laser beams shooting from each finger, appear from a starry background. Combining laser technology and choreography, “Light Beings,” created by Living World Entertainment, is available as a full-stage production or as individual extraterrestrials that can interact with the audience. To book, contact Orlando-based Key Artist Group. Pricing is available upon request.
Photo: Courtesy of Living World Entertainment
Klarna “Smoooth Session”
Pinch Food Design catered the event. Stations included dessert trays attached to oversize helium balloons. Catering staff guided the balloons through the crowd.
Photo: Christian Rodriguez
The Pose Ball took place June 2 at Harlem Parish. The outside of the former church was lighted in pink, with other hues from the inside shining through the windows.
Photo: Sean Smith
Inside, the venue featured massive projections of promotional images for the series.
Photo: Sean Smith
A replica of the trophy stage from the series—inspired by ballroom stages from the 1980s—stood in the front of the venue. The stage was available for guest photo ops and was also where judges gave their scores for the ball.
Photo: Sean Smith
A makeup vanity station was decorated with dazzling costumes similar to those featured in the series. Guests could get touch-ups at the station.
Photo: Sean Smith
One bar featured gold mannequin heads wearing wigs of different colors.
Photo: Sean Smith
A DJ booth paid homage to voguing, a dance that originated in the queer ball community. The booth featured a backdrop of vintage TV props.
Photo: Sean Smith
A bar served on-theme cocktails and displayed a neon library and a 20-foot LED ladder.
Photo: Sean Smith
At the #Pose4Love activation, guests could watch messages of positivity recorded by cast members. They could also write positive messages of their own and post them on the wall; the messages will be shared with members of L.G.B.T.Q. organizations.
Photo: Sean Smith
To further create a sense of nostalgia, the venue displayed magazines and records sourced from the decade.
Photo: Andrew Toth/Getty Images for FX Networks
The main event was an authentic ball, which was emceed by professional vogue instructor Dashaun Lanvin.
Photo: Andrew Toth/Getty Images for FX Networks
The ball featured a series of performers, including Legendary Father Lil' James Khan.
Photo: Andrew Toth/Getty Images for FX Networks
Cast members including trans actress Indya Moore also walked the floor.
Photo: Andrew Toth/Getty Images for FX Networks
A panel of judges gave their opinions using scorecards with pink, bedazzled numbers.
Photo: Andrew Toth/Getty Images for FX Networks
Staffers wore white jumpsuits that displayed a pink graffiti-style design of the series title.
Photo: Andrew Toth/Getty Images for FX Networks
The event also had a photo booth that invited guests to pose with giant glow sticks.
Photo: Andrew Toth/Getty Images for FX Networks
