NATIONAL: American Express Canada rolled out its latest brand digital campaign with a new TikTok Story Selection product. It offers a choose-your-own-adventure experience where viewers watch a seven-second video showcasing a travel day in Lisbon while highlighting AMEX’s hotel and travel benefits. The video is followed by a choice between exploring the hotel or the city before a second video is played. AMEX is also launching a customized instant page to give users the opportunity to explore how they can experience dream-worthy vacations as an AMEX cardholder without having to leave the TikTok platform.
Vrbo has revealed its 2023 Canadian Vacation Homes of the Year, recognizing 10 properties across Canada for bringing exceptional value to guests. The properties were selected by Vrbo based on a combination of criteria including star ratings, guest reviews, and Premier Host status. They can be found in locales like Whistler, Banff, Mont Tremblant, and Prince Edward County.
BANFF: Agile Open Canada is hosting its seventh annual Western Canada Agile un-conference. The open-space format allows for participants to shape the conference through information sharing and networking. The event will take place at Banff Park Lodge. For $130, tickets are available for purchase online and include breakfast, lunch, and snacks throughout the un-conference.
MONTREAL: After three years of construction, the Montreal Port Authority has announced that the official opening of its observation tower, located at the end of the Port of Montreal's Grand Quay, will take place Saturday, May 27. The Port of Montreal Tower stands 65 meters high and offers a spectacular view of the city and the river, a unique interactive experience, educational capsules on the City of Montreal and its port, as well as a dizzying glass cage that will delight thrill-seeking visitors.
VANCOUVER: Vancouver’s Indian Summer Festival announced two performers for the 13th edition of the event—Rhythm Infinitum: Shabazz Palaces & Sarathy Korwar in Concert on July 13 at the Chan Centre for the Performing Arts, and Nova Bhattacharya’s Svāhā! at The Playhouse on July 14 and 15. Additional lineup information will be announced at the beginning of June.
BizBash Buzz is the must-read digest of event industry news from BizBash.com.
Feed the Sheet: [email protected]
Subscribe: bizbash.com/bizbashbuzz
Advertise with BizBash: [email protected]
