October 7, 2014: How Planners Can Better Use Event Technology, What Brands Have in Store at the New Yorker Festival, Why Fashion Exhibits Are so Popular

1. HOW PLANNERS CAN BETTER USE EVENT TECHNOLOGY: A survey of meeting planners and attendees looks at how meeting planners are using technology to make meetings more productive and efficient. Press release: “The American Express Meetings & Events report, titled ‘Great Expectations: The Evolving Landscape of Technology in Meetings,’ reveals the similarities and gaps in attendee and planner expectations across three areas of technological advancement: virtual and hybrid meetings, social media and events apps." Said Issa Jouaneh, vice president and general manager, American Express Meetings & Events: "What they have in common is that as good as technology is, there is simply no substitute for in-person meetings.” http://on.mktw.net/1s7zFAf

2. WHAT BRANDS HAVE PLANNED FOR THE NEW YORKER FESTIVAL: The New Yorker Festival begins Friday, marking the 15th anniversary of the largest consumer event for Condé Nast. It also draws big-name sponsors, such as MasterCard, Acura, United Airlies, Stoli, and Häagen-Dazs. Vice president and publisher Lisa Hughes described the appeal of the festival for brands and previewed some of the activations. Adweek: “[With Acura] we’re doing a life-sized New Yorker cartoon photo booth that lets attendees go in and take a photo and then immediately communicate it to their social media channels. I think that’s a good example of using social to spread a brand’s message.” http://bit.ly/Za7UKx

3. WHY FASHION EXHIBITS ARE SO POPULAR: Across the country, people are lining up for fashion exhibitions, such as the current “Hollywood Glamour” at Boston’s Museum of Fine Arts, a tribute to David Bowie at Chicago’s Museum of Contemporary Art, and “Killer Heels” at the Brooklyn Museum. New York: “Fashion exhibitions have become fine-art institutions’ guaranteed blockbusters … Fashion attracts crowds because it is that magical combination of beautiful objects with social history.” http://thecut.io/1s3gNkU

* LOCAL NEWS *

BOSTON:  Seaport will host its annual “Howl-O-Ween” costume party on October 25. The event includes a cash bar, Halloween treats, and a dog costume contest.

CHICAGO:  The Coveteur and Diesel will host an in-store event with Shea Marie, the lifestyle expert behind Peace Love Shea, today.

LAS VEGAS:  The Asylum and Hotel Fear haunted houses kicked off the season Friday in the Meadows Mall parking lot.

LOS ANGELES:  The Los Angeles Times has a roundup of Los Angeles Fashion Week events: http://lat.ms/1vC4VoK

Mayor Eric Garcetti kicked off the inaugural Los Angeles Innovation Week on Monday by announcing the release of “High Tech in L.A.,” a report on the county’s growing high-tech sector.

The Bel-Air Film Festival opens tonight at the Saban Theater.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Registration has opened for Cruise Shipping Miami, a conference and expo for the cruise industry scheduled March 16-19. The event draws more than 11,000 attendees and nearly 900 exhibiting companies from 125 countries.

NEW YORK:  Hilton Worldwide announced plans to sell the Waldorf-Astoria to a Chinese insurance company for $1.95 billion. Hilton plans to continue to operate the iconic property.

Gabrielle’s Angel Foundation is hosting a launch party today at TAO Downtown in advance of its Angel Ball. About 200 guests are expected to attend the cocktail reception. The ball itself is October 20 at Cipriani Wall Street.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

TORONTO:  The Toronto Audio Video Entertainment Show is October 31-November 2 at the Sheraton Centre Hotel. The show floor will feature nearly 300 consumer electronics brands; there will also be a New Technology Arena.

WASHINGTON, D.C.:  The U.S.O. Gala is October 17 at Washington Hilton and will feature Aisha Tyler as M.C. and entertainment from country singer Kellie Pickler.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

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