A scheduling tool from ATIV Software
Photo: Courtesy of ATIV
A mapping application from Core-Apps
Photo: Courtesy of Core-Apps
An exhibitor and speaker information app from Grupio
Photo: Courtesy of Grupio
An app for the Los Angeles Film Festival from MacoView Labs
Photo: Courtesy of Macroview Labs
The New York International Auto Show's event app
Photo: Courtesy of NYIAS
11. Make It the Focal Point
Not every event has a stage, but any eye-catching area can be a smart spot to place a hashtag. That was the case with the June 5 release party for the Project X Xtended Cut DVD in Los Angeles. Produced by the Visionary Group, the backyard-bash-style affair for Warner Brothers and Break Media included an 18- by 10-foot pool, which had a banner marked with the event name and hashtag sitting at the bottom.
Photo: Mark Davis
Photo: Courtesy of Breakfast
R.F.I.D. Wristbands at Bonnaroo
Concert-goers’ Facebook check-ins included a graphic saying “Checked in by Ford Escape.”
Photo: Erika Goldring
