Tasting Table's Lobster Roll Rumble
Epicurean email publication Tasting Table hosted its fourth Lobster Roll Rumble on June 6 at the Metropolitan Building in Chelsea. The event, which sold out in two weeks, saw 20 seafood shacks competing for the title of "America's Best Lobster Roll." Tagstand provided N.F.C.-enabled wristbands that allowed guests to vote for their favorite roll with a tap of their wrists. Guests could also opt to link the bracelets to their social media accounts, allowing them to tap the prox cards against signage to check in on Facebook, tweet preset phrases, win a V.I.P. gift bag, or download the official Rumble playlist.
Photo: Nadia Chaudhury/BizBash
