Production & StrategyEvent ManagementTechnologyJune 12, 2013Sakchin Bessette, creative director, Moment FactoryPhoto: Courtesy of Moment FactoryBessette's media and entertainment studio has produced attention-grabbing events for clients like Jay-Z.Photo: Courtesy of Moment FactoryLatest in Event ManagementIndustry InsidersFirst Step of Event Planning: Understand Your Event Target AudienceIndustry InsidersBest Practices for Working With a Technical Production PartnerIndustry Insiders4 Ways a Payroll App Can Make Your Life EasierIndustry InsidersLess Planning, More Party With Lightwave Event ArtistsRelated StoriesEvent ManagementTasting Event Increases Social Engagement by 200 PercentEvent ManagementTechnologyEvent ManagementEvent TechnologiesEvent ManagementTechnology