About 3,000 people tried the Oculus Rift headsets during the four-day event.
Photo: Arron Leppard
The Oculus Rift video experience lasted two minutes and 20 seconds.
Photo: Arron Leppard
A mix of hanging lightbulbs and string separated the guest queue from the rest of the Canon 360 Studio.
Photo: Arron Leppard
Canon invited four fashion influencers—a blogger, a photographer, a model, and a design house—to produce video diaries showing a typical day in their lives. The company shared the videos on social networks, and still images of the influencers decorated the walls of the Canon 360 Studio.
Photo: Arron Leppard
Canon used its sponsorship of London Fashion Weekend as an opportunity to demonstrate the quality of its Selphy Photo Printers by snapping "model head shots" of guests and printing them on site.
Photo: Arron Leppard
Guests could try Canon's new white EOS 100D camera.
Photo: Arron Leppard
