R.F.I.D. Wristbands at Manhattan Cocktail Classic

Cardboard boxes containing N.F.C. readers were placed on each bar area at the Manhattan Cocktail Classic.
Photo: Beltathée Photography
R.F.I.D. Wristbands at Manhattan Cocktail Classic

The N.F.C.-enabled wristband by Tagstand
Photo: Beltathée Photography
R.F.I.D. Wristbands at Lobster Roll Rumble

Live voting results were displayed on a video screen at the Lobster Roll Rumble.
Photo: Alyssa Ringer
R.F.I.D. Wristbands at Lobster Roll Rumble

Rumble-goers could tap their wristbands on signage to tweet pre-set phrases.
Photo: Alyssa Ringer
R.F.I.D. Wristbands at Bonnaroo

Twenty check-in portals were placed around the 700-acre venue.
Photo: Erika Goldring
R.F.I.D. Wristbands at Bonnaroo

Concert-goers’ Facebook check-ins included a graphic saying “Checked in by Ford Escape.”
Photo: Erika Goldring