As part of the Jordan experience, visitors could snap a selfie in custom photo booths, which overlaid their images with the phrase, “I’m not Michael, I am Jordan.”
Photo: Courtesy of Nike
Players like Wesley Matthews of the Portland Trail Blazers stopped by the Samsung Galaxy Studio to view immersive, 360-degree content with the brand's Gear VR, a virtual reality headset.
Photo: Ilya S. Savenok/Getty Images for Samsung
Fans could download the N.B.A. All-Star NYC app to help them navigate all the festivities. It included event schedules, ticket information, directions with maps, and public transportation info, plus venue details and seating charts.
Photo: Cornelia Stiles/BizBash
Visitors, including N.B.A. star Mason Plumlee of the Brooklyn Nets, could interact with technology at the American Express Pivot experience. Plumlee is one of four players featured in the video installation, which was created using 50 GoPro cameras at 24 different angles to capture the movies. The activation also includes a film on each player's personal journey to get to the All-Star Game.
Photo: Vivien Killilea/Getty Images for American Express
Nearly 10 million LEDs on 876 screens covered the floor and walls of the 1,200-square-foot space at “Pearl Pavilion” in Penn Plaza for Nike's "the Last Shot” installation. A step-by-step guide appeared on the floor to ensure accuracy, and a live announcer provided customized play-by-play for the guests.
Photo: Courtesy of AKQA
AKQA worked with production company Stardust to shoot "the Last Shot” crowd scenes, which featured 250 extras sporting '80s, '90s, and present-day fashions, along with custom audio such as “boos,” to personalize each guest’s experience. Fans could then share the one-of-a-kind video and images on social media.
Photo: Courtesy of AKQA
The centerpiece of the September 5 bash was an interactive wall that measured 120 feet long and 6 feet high. The visual created by Mother New York was divided into sections that highlighted five different locations in North America—New York City, Miami, Los Angeles, Dallas and Toronto—and responded to different movements.