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  1. Production & Strategy
  2. Event Management

Event Tech

March 2, 2016
At its Worldwide Convention, McDonald’s sent out a “What’s Hot” message every morning through its mobile app, which provided a preview of the day ahead and replaced the email blasts that were used in the past. The message received about 16,000 views each day.
At its Worldwide Convention, McDonald’s sent out a “What’s Hot” message every morning through its mobile app, which provided a preview of the day ahead and replaced the email blasts that were used in the past. The message received about 16,000 views each day.
Photo: Courtesy of McDonald's
Understanding key concepts in technical production will save time and money.
Understanding key concepts in technical production will save time and money.
Photo: Claire Pacelli for BizBash
Many large music festivals, such as Tomorrowland in Belgium, use R.F.I.D. wristbands in place of admission tickets. Not only do the bands speed up entrance lines, but they can also be used for cashless payment and to facilitate posting on social media.
Many large music festivals, such as Tomorrowland in Belgium, use R.F.I.D. wristbands in place of admission tickets. Not only do the bands speed up entrance lines, but they can also be used for cashless payment and to facilitate posting on social media.
Photo: Stijn De Grauwe
Surkus
Surkus

Surkus is an app to help brands, planners, and venues find the right people to attend their events, whether for product launches, brand activations, or red carpet parties. The concept is known as “crowdcasting,” and Surkus chief creative officer Jin Yu says the hope is to make the app the “Uber of curating your exact crowd.” Event hosts use the system to indicate the number and type of guests they are looking for based on interests, demographics, or social media reach. Those interested in attending events create a profile by linking their Facebook account. The system analyzes that person’s likes, friends, interactions, and hashtags and sends them notifications of upcoming events based on that data. Guests are paid a fee to attend, ranging from $5 for Playboy's recent high-profile Super Bowl party to more than $100 for less popular events. The app’s geofencing system automatically checks guests in and out of the event, which allows organizers to see if they stayed the minimum amount to receive payment. In addition to requiring guests to remain on site for a set time, hosts can also require mentions on social media, for example using a hashtag or posting a specific image. Surkus pays the guests via PayPal within 30 minutes of the completion of the event, and then a final bill is sent to the event host. After the event, Surkus sends the organizer a report with pictures of those who attended, their average time on site, and their combined social media reach. Surkus is available for iOS and Android.

Photo: Courtesy of Surkus
SummitSync
SummitSync

SummitSync is a new iOS and Android app focused on networking. Users log in with their LinkedIn account, select the conferences they will attend, and then anonymously swipe right (interested) or left (not interested) when profiles of other attendees appear. When a mutual connection is made, the two users can message each other in the app to schedule a meeting. Planners can configure the app to ensure that only registered attendees can use the system. They can also sell ads in the app and keep the revenue. SummitSync integrates with email, calendar tools, and customer relationship management systems. In the next few months, an update will allow organizers to add event agendas and floor plans to the app.

Photo: Courtesy of SummitSync
Gjests
Gjests

Gjests (pronounced “yasts”) is the Norwegian word for guest. The Web and mobile app launched in beta in July and will be available to everyone in March. Organizers use the Web platform to create their events by adding information such as the event name, location, time, capacity, information for a confirmation email to guests, and whether it is public or private. Hosts also upload their guest list, either manually or by linking an existing list, and then the system sends out invitations. At the event, organizers can use the Gjest mobile app to add guests, scan barcodes to check guests in, and receive notifications when the event is at capacity or when specific guests arrive (for example a V.I.P.). By March, planners will be able to create their events in the app, and the system will also add ticket sales management and the ability to be used in offline mode. Gjests is available for iOS and Android.

Photo: Courtesy Gjests
Konvene
Konvene

Konvene is an iOS and Android app for managing, promoting, and finding events. Hosts create their events in the app, adding information such as description, location, whether it is public or private, and tags such as "meeting" or "birthday party." If the event requires a ticket, the app can manage payments and check-in. Guests can use the app to find events, view the guest list, chat with other attendees, post pictures, or provide a post-event rating of their experience.

Photo: Courtesy of Konvene
Outside the 'Goodnight Gansevoort' lounge—a late-night space hosted by the Gansevoort Hotel Group—attendees of the 2011 Toronto International Film Festival could recharge their electronics in the Best Buy charging zone.
Outside the "Goodnight Gansevoort" lounge—a late-night space hosted by the Gansevoort Hotel Group—attendees of the 2011 Toronto International Film Festival could recharge their electronics in the Best Buy charging zone.
Photo: David Lee/Getty Images
The Toyota Prius activation in Chicago's Grant Park for Lollapalooza this year offered a model car that doubled as a charging station. Inside the vehicle as many as five festival-goers could recharge their gadgets.
The Toyota Prius activation in Chicago's Grant Park for Lollapalooza this year offered a model car that doubled as a charging station. Inside the vehicle as many as five festival-goers could recharge their gadgets.
Photo: Barry Brecheisen for BizBash
In an effort to promote its news site Patch.com, Ad Week sponsor AOL installed lockers inside New York's TimesCenter in October last year. The station—dubbed the 'charging post'—allowed executives to drop off their gadgets for recharging and claim them later.
In an effort to promote its news site Patch.com, Ad Week sponsor AOL installed lockers inside New York's TimesCenter in October last year. The station—dubbed the "charging post"—allowed executives to drop off their gadgets for recharging and claim them later.
Photo: Brian Virgo/AOL
At the 2012 International Builders' Show in Orlando, phone charging stations positioned throughout the concourse of the Orange County Convention Center also showed videos from the expo's sponsors.
At the 2012 International Builders' Show in Orlando, phone charging stations positioned throughout the concourse of the Orange County Convention Center also showed videos from the expo's sponsors.
Photo: Mitra Sorrells/BizBash
During Coachella this year, Lacoste hosted two days of pool parties at a private estate in Thermal near the festival's Indio, California grounds. Sponsored by HTC, the festivities included a place where guests could charge electronic devices while participating in activities like giant Twister and speedboat racing.
During Coachella this year, Lacoste hosted two days of pool parties at a private estate in Thermal near the festival's Indio, California grounds. Sponsored by HTC, the festivities included a place where guests could charge electronic devices while participating in activities like giant Twister and speedboat racing.
Photo: John Sciulli/WireImage
At the May iteration of Internet Week in New York, Brightbox stations positioned around the venue allowed conference attendees to quickly and conveniently recharge their cellphones between sessions.
At the May iteration of Internet Week in New York, Brightbox stations positioned around the venue allowed conference attendees to quickly and conveniently recharge their cellphones between sessions.
Photo: Nadia Chaudhury/BizBash
As part of its event for the 2011 International C.T.I.A. Wireless show in Orlando, Sprint created a movie-theater-style lounge in which 30-foot-tall columns functioned as phone charging stations and as projection screens for Sprint products.
As part of its event for the 2011 International C.T.I.A. Wireless show in Orlando, Sprint created a movie-theater-style lounge in which 30-foot-tall columns functioned as phone charging stations and as projection screens for Sprint products.
Photo: Orlando Convention Photographers
In November 2011, Patrón hosted an event in Orlando to promote its XO Café Noir to musicians and industry executives in town for the Orlando Calling music festival. Inside the party, the spirits company offered GoCharge phone charging stations from Hercules Networks, where guests could leave their phones with a staff member to charge.
In November 2011, Patrón hosted an event in Orlando to promote its XO Café Noir to musicians and industry executives in town for the Orlando Calling music festival. Inside the party, the spirits company offered GoCharge phone charging stations from Hercules Networks, where guests could leave their phones with a staff member to charge.
Photo: Angel Tagudin
This May, WWD hosted its C.E.O. Beauty Summit in Miami, bringing 280 executives in the beauty industry to town for a three-day discussion. During networking breaks and between sessions, attendees could charge their devices in the dedicated 'refresh and recharge' lounge.
This May, WWD hosted its C.E.O. Beauty Summit in Miami, bringing 280 executives in the beauty industry to town for a three-day discussion. During networking breaks and between sessions, attendees could charge their devices in the dedicated "refresh and recharge" lounge.
Photo: Sonja Garnitschnig
For the Healthcare Information and Management Systems Conference in 2011, MedQuist's booth offered spots for charging iPods and cell phones. While attendees waited, the company's staff took the opportunity to talk to them about its products.
For the Healthcare Information and Management Systems Conference in 2011, MedQuist's booth offered spots for charging iPods and cell phones. While attendees waited, the company's staff took the opportunity to talk to them about its products.
Photo: Mitra Sorrells/BizBash
Last year the Dumbo Arts Festival was able to expand its roster of activities to include tech-based elements through sponsor AT&T. Among the offerings was a phone charging area inside festival's lounge in Brooklyn.
Last year the Dumbo Arts Festival was able to expand its roster of activities to include tech-based elements through sponsor AT&T. Among the offerings was a phone charging area inside festival's lounge in Brooklyn.
Photo: Caleb Ferguson for BizBash
At the Surf Expo Show in Orlando in January, LRG had a docking station with eight different phone chargers compatible with iPhone, Android, and BlackBerry devices. The freestanding kiosk also displayed videos of the clothing and accessories company's wares.
At the Surf Expo Show in Orlando in January, LRG had a docking station with eight different phone chargers compatible with iPhone, Android, and BlackBerry devices. The freestanding kiosk also displayed videos of the clothing and accessories company's wares.
Photo: Mitra Sorrells/BizBash
Looking to reinforce the importance of digital media to its brand, Bravo's New York upfront event in April had a space called 'Digital World' that included TV screens, latops, iPhones, and iPads. For guests, there was a phone charging station as well as a spot that printed images posted on Instagram.
Looking to reinforce the importance of digital media to its brand, Bravo's New York upfront event in April had a space called "Digital World" that included TV screens, latops, iPhones, and iPads. For guests, there was a phone charging station as well as a spot that printed images posted on Instagram.
Photo: Courtesy of MB Productions
Toyota’s exhibit area at the Chicago Auto Show included Apple desktop computers that functioned as charging stations and displayed Toyota commercials to keep visitors entertained.
Toyota’s exhibit area at the Chicago Auto Show included Apple desktop computers that functioned as charging stations and displayed Toyota commercials to keep visitors entertained.
Photo: Jenny Berg/BizBash
Duracell's 'Power Lodge' pop-up in 2008 invited the public to help power the New Year's sign in Times Square with bicycles. The promotion also included an area where visitors could charge cell phones, iPods, and other personal electronics, as well as play with toys powered by the battery brand.
Duracell's "Power Lodge" pop-up in 2008 invited the public to help power the New Year's sign in Times Square with bicycles. The promotion also included an area where visitors could charge cell phones, iPods, and other personal electronics, as well as play with toys powered by the battery brand.
Photo: Stuart Ramson
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