E180 launched in 2011 with the invention of technology-driven “brain dates” for events, and in May the company renamed its matchmaking system Braindate. E180 works with planners to develop a personalized engagement strategy that involves an on-site Braindate Lounge staffed by E180 staff and the integration of the matching technology into the event app. Attendees create a profile that includes information about what they hope to learn at the event, knowledge they are willing to share, their hobbies, and any tags they want to use to identify themselves. Users then receive a list of other attendees that fit their profile. By clicking “I want to meet” on a profile, the user can view that person’s available time slots and suggest a time to meet in the lounge. As part of the update in May, the system now facilitates group brain dates, not just one-to-one meetings. After the event, E180 provides planners with data about users’ most requested topics and which attendees were most active in sharing their knowledge.