BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Event Management

LinuxWorld Has Bold and Bright Booths

January 27, 2004
The Linux penguin, the mascot for the Linux operating system, has waddled out of New York for the last time. LinuxWorld, the technology trade show for Linux-based products, had its last New York show at the Javits Center last week, making it the second big tech trade show produced by IDG World Expo to high-tail it for Boston. (MacWorld left town last year to return to its Boston roots—the show was originally launched there in 1985—and use that city's new convention center. LinuxWorld got pushed out of its space by the National Variety Merchandise Show, which ran concurrent with the Linux show this year and will take over its space in 2005.)
This year, LinuxWorld was dominated by colorful, bright booths from some of the biggest names in the technology industry. Sun Microsystems pushed its new products with a bold display employing its trademark purple, yellow and red colors, created by Mice Displayworks. The booth featured circular workstations topped with round, white discs and towers in the center with backlit logos.

Software company Suse showed off its company's products with a booth from Sierra Group Exhibits painted in several shades of green in reference to the company's mascot, a chameleon. (The booth was certainly a nice departure from Suse's parent company Novell's boring gray booth.)

Soothing hues of pastel-colored lights behind frosted white panels made up IBM's booth, which was designed and built by George P. Johnson. Workstations dotted a rounded counter that surrounded the booth.

Oracle immersed showgoers in a digital video presentation beneath Obscura Digital's dome theater. The dome's igloo look played off Linux's penguin mascot, and red beanbag seats behind the igloo were branded with penguins clad in a suit of armor—a reference to the company's "Oracle Makes Linux Unbreakable" ad campaign.

—Suzanne Ito
At LinuxWorld at the Javits Center, Mice Displayworks created a bold, eye-catching red, yellow and violet booth for Sun Microsystems.
At LinuxWorld at the Javits Center, Mice Displayworks created a bold, eye-catching red, yellow and violet booth for Sun Microsystems.
Sierra Design Group's booth for Suse employed several shades of green to mimic the company mascot: a chameleon.
Sierra Design Group's booth for Suse employed several shades of green to mimic the company mascot: a chameleon.
A frosted white wall surrounded IBM's pastel-hued booth designed and built by George P. Johnson.
A frosted white wall surrounded IBM's pastel-hued booth designed and built by George P. Johnson.
Oracle immersed showgoers in a digital video presentation beneath Obscura Digital's dome theater. The dome's igloo look played off Linux's penguin mascot.
Oracle immersed showgoers in a digital video presentation beneath Obscura Digital's dome theater. The dome's igloo look played off Linux's penguin mascot.
Latest in Event Management
6connex, event technology, event tech, event marketing
Industry Insiders
First Step of Event Planning: Understand Your Event Target Audience
PRG Production Resource Group
Industry Insiders
Best Practices for Working With a Technical Production Partner
Event planner works with her setup crew.
Industry Insiders
4 Ways a Payroll App Can Make Your Life Easier
Biz Bash Lwa Article Cover 700x467
Industry Insiders
Less Planning, More Party With Lightwave Event Artists
Related Stories
E2159disc 02 Tk Audiencevotingsystem 1 152
Event Management
TECHNOLOGY: Boosting Audience Participation
E1370disc 01 0827 Thinktank 1 152
Event Management
VENUE: Wall Street Tech Center
E1269sho 01 0719 Macworld Procreate 1 320
Event Management
A Sleek Office Display at MacWorld
A bank of new Apple G4s with Studio Display monitors showed off Apple's latest DVD editing software at the MacWorld convention and exposition at the Javits Center.
Event Management
MacWorld's Top Trade Show Booths
More in Event Management
Sponsored
First Step of Event Planning: Understand Your Event Target Audience
6connex
Building a solid sales and marketing pipeline through events means first finding your target audience.
6connex, event technology, event tech, event marketing
Sponsored
Best Practices for Working With a Technical Production Partner
Production Resource Group (PRG)
Here’s how to minimize risks and turn creative possibility into production reality.
PRG Production Resource Group
Industry Insiders
4 Ways a Payroll App Can Make Your Life Easier
You have enough on your plate already. Here’s how running payroll can be as simple as sending a text.
Event planner works with her setup crew.
Sponsored
Less Planning, More Party With Lightwave Event Artists
Here's how to achieve "less planning, more party!" with Lightwave Event Artists.
Biz Bash Lwa Article Cover 700x467
Sponsored
Partnerships in the New Event World of 2022: How to Make Them Successful
VDA
Creating high-profile partnerships can help you acquire a new audience, add credibility to your event, and increase revenue. Choosing the right partner makes all the difference. Follow these simple principles to find your optimal strategic partner.
VDA, BizBash
Industry Insiders
How to Put On A Hosted Buyer Event Attendees Will Love
Grip shares how to connect buyers and suppliers effectively at your next event
MIP Cancun
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
Sponsored
Spice Up Your Event Registration
PC/NAMETAG
Make your registration process more efficient and an overall better experience with these best practices.
23914771 Pcnametag Event Registration Ideas (1)
Sponsored
Gamification: The Future of Corporate Event Engagement
Interactive Entertainment Group
Looking to increase event engagement, but don’t know where to start? Gamification—a concept that’s expected to grow by 30.1% by 2024—may be the missing piece of your events strategy.
1 Main Image April Content Activation
Sponsored
6 Ways to Host a More Sustainable Event
PC/NAMETAG
Discover ideas for making your event more sustainable this year and beyond
23914771 Pcnametag Green Event Products (1)
Sponsored
How Cop26's Hygiene Protocols Can Help Keep Businesses Safe
Lysol Pro Solutions can help protect against the spread of germs in the workplace
23914771 Rb221 0913 Lysol Pro Web Mockups Image 2 V07b (1)
Sponsored
Understanding the Benefits of Event Cancellation Insurance
eve has transitioned the entire insurance journey to digital, making the application simple and painless while providing a policy specific to your event’s risk.
Event Insurance Made Easier
Event Management
15 New Event Industry Job Roles That Emerged During the Pandemic
From technical production managers to hygiene experts to reunion designers, here are some new positions that event companies and venues have been hiring.
Marvin Meyer Syto3xs06f U Unsplash
Page 1 of 33
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.