The Linux penguin, the mascot for the Linux operating system, has waddled out of New York for the last time. LinuxWorld, the technology trade show for Linux-based products, had its last New York show at the Javits Center last week, making it the second big tech trade show produced by IDG World Expo to high-tail it for Boston. (MacWorld left town last year to return to its Boston roots—the show was originally launched there in 1985—and use that city's new convention center. LinuxWorld got pushed out of its space by the National Variety Merchandise Show, which ran concurrent with the Linux show this year and will take over its space in 2005.)
This year, LinuxWorld was dominated by colorful, bright booths from some of the biggest names in the technology industry. Sun Microsystems pushed its new products with a bold display employing its trademark purple, yellow and red colors, created by Mice Displayworks. The booth featured circular workstations topped with round, white discs and towers in the center with backlit logos.
Software company Suse showed off its company's products with a booth from Sierra Group Exhibits painted in several shades of green in reference to the company's mascot, a chameleon. (The booth was certainly a nice departure from Suse's parent company Novell's boring gray booth.)
Soothing hues of pastel-colored lights behind frosted white panels made up IBM's booth, which was designed and built by George P. Johnson. Workstations dotted a rounded counter that surrounded the booth.
Oracle immersed showgoers in a digital video presentation beneath Obscura Digital's dome theater. The dome's igloo look played off Linux's penguin mascot, and red beanbag seats behind the igloo were branded with penguins clad in a suit of armor—a reference to the company's "Oracle Makes Linux Unbreakable" ad campaign.
—Suzanne Ito
This year, LinuxWorld was dominated by colorful, bright booths from some of the biggest names in the technology industry. Sun Microsystems pushed its new products with a bold display employing its trademark purple, yellow and red colors, created by Mice Displayworks. The booth featured circular workstations topped with round, white discs and towers in the center with backlit logos.
Software company Suse showed off its company's products with a booth from Sierra Group Exhibits painted in several shades of green in reference to the company's mascot, a chameleon. (The booth was certainly a nice departure from Suse's parent company Novell's boring gray booth.)
Soothing hues of pastel-colored lights behind frosted white panels made up IBM's booth, which was designed and built by George P. Johnson. Workstations dotted a rounded counter that surrounded the booth.
Oracle immersed showgoers in a digital video presentation beneath Obscura Digital's dome theater. The dome's igloo look played off Linux's penguin mascot, and red beanbag seats behind the igloo were branded with penguins clad in a suit of armor—a reference to the company's "Oracle Makes Linux Unbreakable" ad campaign.
—Suzanne Ito
At LinuxWorld at the Javits Center, Mice Displayworks created a bold, eye-catching red, yellow and violet booth for Sun Microsystems.
Sierra Design Group's booth for Suse employed several shades of green to mimic the company mascot: a chameleon.
A frosted white wall surrounded IBM's pastel-hued booth designed and built by George P. Johnson.
Oracle immersed showgoers in a digital video presentation beneath Obscura Digital's dome theater. The dome's igloo look played off Linux's penguin mascot.
