Many of the companies exhibiting at this year's CeBIT technology trade show at the Javits Center had gimmicks. One lured showgoers with the scent of fresh-popped popcorn at its booth. Another showed promotional videos featuring Queer Eye's Carson Kressley. But two companies attracted attendees opted for modern, simple design.
LG Electronics displayed its range of flat-screen TV's and monitors at a soaring display designed and built by Exhibitgroup Giltspur. And Heather Cline, events manager at software company Websense, worked with Premier Displays and Exhibits designer Tracy Rovinelli to create a booth that integrated graphic elements from its Web site with custom-made white stools for attendees to rest their feet while watching a sales presentation.
The trade show, planned by Cebit America managing director Mark Dineen, wrapped up its second year with more than 10,000 attendees. Next year's show will happen a month later than usual, from June 28 to 30.
—Suzanne Ito
Read our Impresario Q&A with CeBIT's Mark Dineen...
Read our coverage of last year's show...
LG Electronics displayed its range of flat-screen TV's and monitors at a soaring display designed and built by Exhibitgroup Giltspur. And Heather Cline, events manager at software company Websense, worked with Premier Displays and Exhibits designer Tracy Rovinelli to create a booth that integrated graphic elements from its Web site with custom-made white stools for attendees to rest their feet while watching a sales presentation.
The trade show, planned by Cebit America managing director Mark Dineen, wrapped up its second year with more than 10,000 attendees. Next year's show will happen a month later than usual, from June 28 to 30.
—Suzanne Ito
Read our Impresario Q&A with CeBIT's Mark Dineen...
Read our coverage of last year's show...
Exhibitgroup Giltspur built a soaring display for LG to display its flat-screen monitors.
At software company Websense's booth, short white stools dotted the presentation area.
