How This Event Fabrication Company Is Helping Businesses Get Back to Work
Experiential design and fabrication company Treehouse Fabrication & Scenic has launched a new division focused on building safe office, restaurant, and retail environments.
When live gatherings came to halt back in March, many event businesses embraced the idea of the "pivot." A lighting company in San Francisco began powering medical tents. A photo booth company in Seattle launched a gift box division. A fabrication company in New York started manufacturing face masks and shields. The stories go on and on.
As discussions begin to shift again, and businesses look for ways to begin cautiously reopening, event companies are looking for new ways to utilize and pivot their skillsets—and, of course, to keep their teams employed. One such company is Treehouse Fabrication & Scenic, an experiential design and fabrication shop based in Los Angeles. On June 10, Treehouse launched a division called Treehouse Spaces, which leans on the company’s experiential background to build affordable design solutions for businesses to ensure physical distancing in a face-to-face environment. In addition to office spaces, the division offers scalable solutions for restaurants, retail shops, medical offices, and more.
The Treehouse team of designers, crafters, and builders—who typically create events and activations for the likes of Adidas, Billboard, and Twitter—utilizes those skills for the custom office environments. Like with any good event, the process begins with a detailed audit of the workspace, as well as discussions on the company culture and design preferences. Treehouse then works to create custom barriers, health check-points, acrylic shields, audiovisual integrations, and much more. Rendering: Courtesy of Treehouse Spaces
The Treehouse Fabrication team is no stranger to finding gaps in the industry and looking for ways to fill it. In fact, it was born from that desire three years ago, when it was founded by Brett Hyman, founder and CEO of event production and marketing agency NVE Experience Agency. (Treehouse functions as a standalone company, but it works on many of NVE's events and helped build its splashy new headquarters earlier this year.)
“We founded Treehouse Fabrication & Scenic in late 2017 to support NVE’s need to build and install tangible assets in our custom experiences,” says Hyman. “What made Treehouse initially a valuable partner with experiential agencies was that Treehouse leadership came from an event production background, and we built everything with that perspective.”
Hyman says that experiential background was also instrumental in the creation of Treehouse Spaces. “We realized that a lot of the solutions that started going into our favorite places were going to close off spaces and not feel natural. Treehouse is viewing retrofitting through the lens of how humans move and interact—knowledge we gained from our work on a variety of events,” explains Hyman. “We can use this capability to creatively approach these business challenges and create the best possible solutions.”Rendering: Courtesy of Treehouse Spaces
The launch comes right when companies are looking for ways to gather face-to-face again, whether that’s in an office setting or at a meeting or small event. While NVE has been busy producing virtual events, Hyman understands the importance of in-person interaction and collaboration.
“You’ll hear a lot of discourse that working from home isn’t optimal because of the various distractions and lack of privacy from others, which is true. But we believe there is something bigger that demands a safe return to work,” Hyman says. “Office culture is a major component of people’s social lives. Removing the human connection element and trying to re-create the office experience virtually isn’t a replacement for a few reasons. 1) It goes against our biological wiring to work together in groups; we crave human connection that is only triggered by in-person shared experience. And 2) The sense of belonging to a group and a greater cause is lost. This diminishes the purpose and meaning behind our work.”
The impact of those factors leads to increased stress and burnout, adds Hyman. “Work is more fun, more meaningful, and healthier when we’re working together.”
The Future of Floorplans: What Will Physically Distanced Event Layouts Look Like?
Lessons Event Pros Can Learn from Hotel Reopening Plans
11 Event Decor Ideas and Products Designed to Keep Guests Safe