Top Trending Stories on BizBash: November 2021

Because data can be extremely telling, we thought the rest of the industry could benefit from what our editors are seeing on the back end—that is, what event pros are really staying on top of right now. Consider this monthly list your own insider pulse on the event and meeting industry.

1. Top 100 Events in the United States & Canada 2021
The music festivals, trade shows, conferences and other gatherings in the U.S. and Canada that set the standard for the event industry during this unprecedented time.

2. 9 Tips for Managing Event Client Expectations Right Now
Honesty, flexibility and a strong backup plan are key to keeping clients happy during labor shortages, supply-chain issues and other pandemic-related challenges in the event industry.

3. Robin Hood Benefit 2021: See What It Takes to Produce New York's Largest Annual Benefit 
The event served as a “love letter” to New York City, raising $77.5 million and featuring an unconventional design with scaffolding, 12,000 candles and a tunnel of 10,000 hanging MetroCards.

4. What Event Planners Can Learn From the Astroworld Tragedy
There are lessons that event planners can learn from the Astroworld tragedy that can help them produce safer events in the future.

5. Insights From IMEX 2021: What It Took to Safely Produce the International Trade Show
IMEX America was back in person this year, drawing thousands of attendees from 200 countries. Here, CEO Carina Bauer shares how the team pulled off a safe and effective reunion for the global meeting industry.

6. Checklist: 7 Things Every Experiential Designer Should Do
Experiential marketing is having a moment as brands seek to reconnect with consumers after many months of lockdown and social distancing. Here are the most important factors to creating a successful experience, according to seven top designers.

7. Steal-Worthy Event Strategies From C2 Montréal's 2021 Hybrid Conference
The international business conference was a multifaceted event featuring a custom-built virtual platform, COVID-safe in-person activities and plenty of out-of-the-box networking options.

8. Expert Tips on Sending Gifts to Remote Employees Around the World
Here are some things to keep in mind when completing your corporate gift giving this holiday season.

9. See How This Interactive Art Installation Made Data Look Cool 
The Project Liberty Experience featured a giant cylindrical structure to illustrate the need for an ethical and equitable internet.

10. Insights From IMEX 2021: 6 Things the Global Meeting Industry Is Talking About Now
At the 10th edition IMEX America, discussions revolved around health and safety, the return of business travel, the importance of empathy and more.

11. Glow Getter: 7 Event Design Ideas for a Neon-Themed Party
Get inspired by the bright design from the official kick-off party for Atlanta Pride.

12. See How Other Event Pros Are Tackling Corporate Holiday Parties in 2021
From socially distanced, in-person bashes to creative gifting solutions to virtual team building, here's what event pros around the world predict for this year's holiday parties.

13. 20 Steal-Worthy Ideas for a "Pandemic-Proof" Experiential Brand Activation
From immersive drive-thrus to at-home experiences to tech-forward activities, here are some of our favorite ways brands like Dolce & Gabbana, Hershey's, Bumble and Veuve Clicquot have safely activated during the pandemic.

14. What Is a ‘Safe’ Event? Industry Experts Share Their Insights
Here are some common safety issues and concerns to consider when planning an event.

15. Salesforce Understood the Assignment With Its Dreamforce 2021 Hybrid Experience
Robust safety protocols for the on-site event? Check. Interactive virtual component? Check. Keep reading for a closer look at the creative and technical strategies behind Salesforce's biggest annual consumer event.