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Top Trending Stories on BizBash: August 2021

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event pros have been reading this month.

DiscOasis
DiscOasis—a walkthrough theatrical experience billed as a “glittering sonic fantasia for the soul"—recently took over the South Coast Botanic Garden near Los Angeles. Guests explored six different sonic areas, each featuring a different photo op-friendly art installation inspired by a specific disco song, as well as a live actor interacting with guests. The event was a collaboration between LA-based experience studio Constellation Immersive (an affiliate of Creative Artists Agency) and Grammy Award-winning musician Nile Rodgers, who curated the soundtrack as the DiscOasis’ official “groovemaster.” See more: Get Inspired By This Music-Driven, Interactive Theatrical Walk-Through
Photo: Getty Images for Constellation Immersive

Because data can be extremely telling, we thought the rest of the industry could benefit from what our editors are seeing on the back end—that is, what event pros are really staying on top of right now. Consider this monthly list your own insider pulse on the event and meeting industry.

1. Status Check: How Is the Delta Variant Affecting Your Live Events?
We asked event producers around the U.S. and Canada for a boots-on-the-ground perspective.

2. Trend Spotted: Retail Stores Are Using Experiential Marketing Tactics to Drive Business
Brands like Gibson, AT&T and Ralph Lauren are increasingly tapping experiential agencies to create immersive, interactive retail experiences that go far beyond the typical shopping experience.

3. 15 Low-Touch, High-Taste Catering Ideas for Live and Virtual Events
Here’s how catering companies across North America have mastered the art of F&B in the new norm.

4. 7 Businesses That Offer On-Site COVID-19 Testing Services at Live Events
As on-site screening options emerge and evolve, live events may just be lured out of hibernation. Here, we've rounded up seven on-site testing services to keep in mind once you've restarted your in-person planning.

5. Should Proof of Vaccination Be Required to Attend Events?
Event producers throughout North America share their thoughts on the controversial concept of "vaccine passports."

6. Event Tech Check: 6 Smart New Tech Tools for Virtual, Live or Hybrid Events
BizBash takes a deep-dive into the newest tech solutions for events of all types.

7. How Beauty Brand Shiseido Pulled Off 9 Distinct Events in 3 Days
For its annual beach house, the brand opted for a more intimate, curated experience than previous years—but the logistical undertaking was anything but small.

8. 7 Things To Do if Your Tech Fails at a Virtual Event
Event producers share tips for staying calm, finding backup plans, communicating with your attendees—and preventing it from happening again.

9. Get Inspired By This Music-Driven, Interactive Theatrical Walk-Through
The DiscOasis is a photo op-filled walk-through event featuring music, art installations, rollerskating and more—all aiming to reconnect guests to the joy of live experiences.

10. 5 Tips for Producing Intimate Networking Events at Conferences
Event pros share tips on how to make after-hour networking events safe and worthwhile during COVID.

11. 5 Practical Tips for Instituting a Vaccine Mandate at Your Next Meeting
Meeting and co-working space Convene recently started requiring vaccines at its 23 venues around the country. Learn how the team is doing it and the advice they'd give other event organizers.

12. 9 Inspiring Event Ideas BizBash Recently Spotted on Instagram
Here are a few photos full of design inspiration that caught our editors' eyes on Instagram.

13. Get a Peek Inside This New Experiential Fashion Pop-Up
Produced by event design agency Design Foundry, “Inside the Wardrobe” is an interactive experience focused on the power of dressing up.

14. Drink Up These Creative Summer Activations From Beverage Brands
See how Belvedere, Stella Artois and even Tab are reaching out to consumers this season.

15. How St-Germain's Recent Activation Evoked a 1920s Parisian Salon
To celebrate New York’s creative resurgence, the liqueur brand created a pop-up that was part flower shop, part cocktail bar and part performance space.

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