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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Instagram's 3-D Photo Wall, a Gaming-Theme Pop-Up Bar, Invisalign's Giant Candy Station

Here's a look at 10 steal-worthy ideas we spotted this week.

Ian Zelaya
July 26, 2019

This week's roundup includes Instagram's 3-D photo wall at Instabeach in Malibu; Drink Company's Levels Unlocked PUB, a gaming-theme pop-up bar in Washington; Invisalign's 15-foot-tall candy station at VidCon in Anaheim; and a seesaw-pattern award wall at Travel & Leisure's World's Best Party in New York. 

Levels Unlocked PUB
Levels Unlocked PUB
Drink Company partnered with EventsDC to produce the latest iteration of its pop-up bar, which opened on July 18 in Washington. The pop-up is inspired by video games and esports, and features decor such as hanging cutouts of Pokemon and an oversize Kirby.
Photo: Nicholas Karlin
Levels Unlocked PUB
Levels Unlocked PUB
A ceiling installation of basketballs and yellow graffiti decor are inspired by the game NBA2K19.
Photo: Nicholas Karlin
‘Travel & Leisure’ World’s Best Party
‘Travel & Leisure’ World’s Best Party
Travel & Leisure magazine held its annual World’s Best Party on July 16 at the Paradise Club at the Times Square Edition hotel. Winner trophies were displayed on a seesaw-pattern wall designed by Mary Giuliani Catering & Events.
Photo: Patrick MacLeod
NBCUniversal at VidCon
NBCUniversal at VidCon
The 10th edition of VidCon took place July 10 to 13 at the Anaheim Convention Center. NBCUniversal’s “Share Your Voice” activation, produced by Mirrored Media, encouraged VidCon attendees to discuss all the issues that matter to them, from politics to the influencers they love. Attendees could step into a video booth to record their own segments of Snapchat news show Stay Tuned, where they discussed the causes they’d like to see featured on the news. See more: How VidCon Attracts "the Most Media-Savvy Audience in the World"
Photo: Mirrored Media
Adobe at VidCon
Adobe at VidCon
Adobe created an activation on the community floor called the “Imagination Machine,” which was designed to feel like the inside of one’s imagination. The goal was to get attendees to share their own stories of creativity. Illustrator Serge Rodas created five “creative alter egos” that attendees could choose between—the day dreamer, the joy jumper, the too cool creator, the giant goof, and the wild child. Guests could dance with their alter egos and create shareable videos and pictures. Adobe worked with advertising agency Giant Spoon on the space; AKJohnston Group handled fabrication. See more: How VidCon Attracts "the Most Media-Savvy Audience in the World"
Photo: Courtesy of Adobe
Invisalign at VidCon
Invisalign at VidCon
Several brands also activated outside the convention center. Invisalign hosted a 15-foot-tall candy station, which featured 20 candy dispensers in the colors of the Invisalign logo. Each dispenser was custom-engineered by producers Mirrored Media to withstand the weight of the candy and the heat of the sun. See more: How VidCon Attracts "the Most Media-Savvy Audience in the World"
Photo: Mirrored Media
Instabeach
Instabeach
Instagram’s third annual event for young creators and influencers took place July 16 at Gladstone’s of Malibu. The main photo moment for attendees evoked a vintage Miami postcard. The wall featured palm tree cutouts and a boat where guests could pose. Manifold produced, designed, and fabricated the event. See more: 9 Highlights From Instagram’s Event for Instagrammers
Photo: Courtesy of Instagram
Instabeach
Instabeach
DK's Doughnuts provided doughnuts frosted with the Instagram brand colors and logo, edible flowers, and candy rainbows. See more: 9 Highlights From Instagram’s Event for Instagrammers
Photo: Courtesy of Instagram
Instabeach
Instabeach
The event had multiple customization stations, including one that offered plastic tote bags with labels that mimicked stickers on Instagram Stories: Lit, Yaas, Savage, and Bye. The bags held merchandise including “Dad Hats,” which many guests customized with their own Instagram handle. See more: 9 Highlights From Instagram’s Event for Instagrammers
Photo: Courtesy of Instagram
Swing Dessert Display
Swing Dessert Display
For a summer entertaining idea, San Francisco-based Glow Events created a custom dessert display on a venue’s fruit trees, using enclosed jars and swings. See more: 16 Steal-Worthy Tips & Ideas for Summer Entertaining
Photo: Courtesy of Glow Events
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