Production & StrategyExperiential Marketing, Activations & SponsorshipsUD Guerilla StuntsMarch 20, 2018More magazine readers stopped traffic in Chicago.Photo: Attack! MarketingMore than 15,000 visitors stopped by DirecTV's cabanas in Los Angeles.Photo: Attack! MarketingSony Partnered with various designers to outfit the models for its New York Fashion Week stunt.Photo: Jessica Torossian for BizBashBudweiser took over Toronto's Yonge-Dundas Square for a Super Bowl stunt.Photo: BizBashCrowds in Washington for the inauguration saw Ikea's faux oval office at Union Station.Photo: Jason M. WeilVenus Williams and Andy Murray stopped foot traffic for 15 minutes to promote the Sony Ericsson Open.Photo: Getty ImagesLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsExperiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareRelated StoriesExperiential Marketing, Activations & SponsorshipsBranding & Marketing: Why Both Are Crucial for SuccessExperiential Marketing, Activations & SponsorshipsPhoto ActivationsExperiential Marketing, Activations & Sponsorshipsbranding ideasExperiential Marketing, Activations & SponsorshipsFun Activations