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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Saks' Pop-Up Carousel, Puma's Citywide Flagship Promotion, Lavender Opera Cakes

Here's a look at 10 steal-worthy ideas we spotted this week.

Ian Zelaya
September 13, 2019

This week’s roundup includes a Saks pop-up carousel for the company’s 95th birthday in New York; lavender opera cakes at the Ravinia Gala in Chicago; Puma’s five-borough bag drop for the brand’s New York flagship opening; and projection mapping for 1,312 dinner guests at Amway’s 60th anniversary celebration in Las Vegas. 

Saks 95th Birthday Carousel
Saks 95th Birthday Carousel
To celebrate its 95th birthday, Saks created a pop-up, luxury carousel at New York’s Rockefeller Center from September 6 to 10. The carousel, which was produced by Endeavor Global Marketing, featured props and imagery inspired by the brand and New York. Street teams handed out special tokens for the carousel to passersby throughout the city a day before it opened.
Photo: Courtesy of Saks Fifth Avenue
Puma Flagship Launch
Puma Flagship Launch
Working with The Projects, Puma promoted its New York flagship store opening, which took place August 29 to September 1. The launch included a product drop at locations in all five of the city's boroughs. A branded truck distributed limited-run products in custom, New York-inspired Puma bags.
Photo: Courtesy of Puma
Puma Flagship Launch
Puma Flagship Launch
Activities outside of the store included a basketball station where guests could shoot hoops.
Photo: Courtesy of Puma
Harper’s Bazaar Icons Party
Harper’s Bazaar Icons Party
The sixth annual Harper’s Bazaar Icons Party took place September 6 at the Plaza in New York. Champagne sponsor Moet & Chandon was showcased in a dramatic red and purple feather and plant centerpiece at a bar. My Beautiful City designed the event and Brrch handled floral decor.
Photo: Bryan Bedder/Getty Images for Harper's Bazaar
Amway’s 60th Anniversary Celebration
Amway’s 60th Anniversary Celebration
Amway celebrated its 60th anniversary with a weeklong event in Las Vegas in late spring. Events included a dinner at Mandalay Bay Resort & Casino for more than 1,300 people who were designated top Amway business owners. The dinner featured projection mapping at each place setting that consisted of three stories, including one with Vegas-inspired animations. The company tapped Wilson Dow and Skullmapping to create the displays, which set the Guinness World Record for the “Most Projection-Mapped Displays at a Single Venue.” See more: Watch: These Projection-Mapped Displays Served as Dinner Entertainment—and Set a Guinness World Record
Photo: Courtesy of Amway
Behr Color of the Year Announcement
Behr Color of the Year Announcement
For Behr’s third Color of the Year announcement in August—it was Back to Nature—the paint brand planned a private Napa Valley retreat at Calistoga Ranch. Produced by Trigger House, the event featured hedge walls with bear heads in several colors. See more: See How Behr Revealed Its 2020 Color of the Year
Photo: Courtesy of Behr
Behr Color of the Year Announcement
Behr Color of the Year Announcement
Other vignettes showcased the 2020 Color Trends palette and the Home Depot furniture and decor items. See more: See How Behr Revealed Its 2020 Color of the Year
Photo: Courtesy of Behr
Behr Color of the Year Announcement
Behr Color of the Year Announcement
Attendees were able to test the color trends palette on nature-inspired projects. See more: See How Behr Revealed Its 2020 Color of the Year
Photo: Courtesy of Behr
Ravinia Gala
Ravinia Gala
Chicago music institution Ravinia held its annual gala in July. Food For Thought catered the event, serving a lavender opera cake for dessert. Made with almond cake, lavender ganache, and blackberry meringue, the treat was garnished with musical notes on a sliver of white chocolate. See more: See a Black-Tie Gala Inspired by Megawatt Performer Jennifer Hudson
Photo: Courtesy of Ravinia
Ravinia Gala
Ravinia Gala
Inspired by the work of glass sculptor Dale Chihuly, Kehoe Designs created oversize flower sculptures for dinner table centerpieces. See more: See a Black-Tie Gala Inspired by Megawatt Performer Jennifer Hudson
Photo: Courtesy of Ravinia
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