10 Best Ideas of the Week: Gucci’s Beauty Pop-Up, a No-Kids-Allowed Daycare-Inspired Speakeasy, a Dreamy Cloud-Filled Party

Gucci Beauty, in partnership with Sephora, hosted its first interactive pop-up on Melrose Avenue in Los Angeles on March 6 and 7 to celebrate the launch of the brand’s new Mascara L’Obscur. Dubbed “Gucci Beauty Network Studios,” the experience included vignettes inspired by the beauty brand’s products such as the Gucci Guilty diner, the Mémoire d’une Odeur library, and the Gucci Bloom dressing room.

In honor of International Women's Day, Diane von Furstenberg hosted InCharge Conversations 2020 Presented by Mastercard on March 6 at her store in New York. (Mastercard and DVF recently partnered up to integrate technology and intelligent insights into the in-store experience.) The daylong series of events and panel discussions included Gloria Steinem, Jameela Jamil, Jennifer Nettles, Sylvia Acevedo, Naomi Klein, Adrienne Warren, Campbell Brown, and others.

On February 22, Renny & Reed designed and produced a cloud-filled party that featured a retro airport theme complete with a runway-decorated dance floor at the Society of the Four Arts in Palm Beach. SFL Productions handled lighting, TentLogix provided the tent, and Constellation provided the catering.

On March 7 at the Los Angeles screening of I Still Believe, which is based on the story of singer Jeremy Camp, the movie’s stars, including KJ Apa, Britt Robertson, Shania Twain, and Gary Sinise, posed on the red carpet against a backdrop adorned with actual guitars.

For the month of March, the Fhitting Room in New York teamed up with Nike Training to offer custom studio classes at all NYC locations to celebrate the launch of Nike’s new Air Zoom SuperRep shoe. The classes are led by certified HIIT trainers, who worked with Nike to incorporate high-intensity movements to showcase the responsive design of the new shoe. Following the classes, clients are able to purchase a new pair of SuperRep shoes using on-site tablets with the Nike app.

Aman Resorts hosted a group of travel writers at the Tower Estate, an opulent private residence north of Sunset Boulevard in Beverly Hills on February 25. The afternoon event included a seated lunch, as well as a taste of the luxe brand’s offerings such as spa experiences, a sage smudging, and singing bowls. See more: How Aman Immersed Guests in Lavish Hospitality—Without Flying Them Anywhere

The luncheon was set at a single banquet table on the property’s expansive lawn. See more: How Aman Immersed Guests in Lavish Hospitality—Without Flying Them Anywhere

To promote FX's new comedy series Breeders, AGENC Experiential & Digital Marketing created a "Parents Night Out" in Hollywood on February 29. For the event, the alleyway of the Pikey Cafe, a British pub and restaurant, was transformed into a daycare, a nod to the show that explores the struggles of being a parent. See more: Why This Event Had a Daycare-Inspired Speakeasy

The event was designed to give parents a date-night experience, complete with dinner reservations and specialty cocktails. After dinner, guests moved to the bar area for trivia games, giveaways, and a parenting-theme card game from KinderPerfect. See more: Why This Event Had a Daycare-Inspired Speakeasy

Gifts for the Good Life created several gifting ideas to help clients who are dealing with issues caused by the coronavirus outbreak like canceled events and working from home. Pictured: This kit includes serious germ-fighting tools such as a travel humidifier, collapsible water bottle, and hydration multiplier, along with hand sanitizer, screen cleaner, and all-purpose wipes. See more: Event Canceled Due to Coronavirus? Send Attendees This Swag