34 Cool Event Ideas You May Have Missed From Stanley, Deloitte, Nat Geo, and More

Luxury fragrance brand Amouage hosted its first-ever pop-up in the United States via a takeover at The Grove in Los Angeles. Producers Gladiator Productions were inspired by the Omani Desert; the company's team of artisans worked to mimic the look of rough stone and have the installation embody the natural architecture of the earth.

The monthlong pop-up aimed to be a true experience of the beauty found in Oman, from the perforated geographic patterns adorning the exterior to the crimson sand product display of an on-site boutique store.

There was also a sculpture-inspired palm tree housed in an oversize pot. At 8.5 feet wide, the pot housed a brand-inspired mirror for selfies, glowing domes to showcase the fragrance jewels, a bench, and more.

Europalco, the largest provider of solutions for events and shows in southern Europe, leveraged the power of the KUKA robot to create a memorable experience at the 36th Deloitte IRGAwards. Held at the Carlos Lopes Pavilion in Lisbon, Portugal, and organized by Desafio Global, the 270-guest event included a 360-degree immersive environment that combined round screens and immersive audio. Europalco provided a full range of services for the IRGAwards, including sound, lighting, video, cameras, staging, sets, screens, KUKA robotics, rigging/structures, and furniture. Eleven video projectors were integrated with content, while a custom-designed stage and set design matched the awards' theme.

Europalco aimed to showcase the harmony between humans and machines via its state-of-the-art KUKA robot. The evening began with a performance where a KUKA robot played the piano alongside a human pianist.

On Aug. 2, Toronto’s King Street West was transformed into a Caribbean haven at Carnival Oasis 2024. Hosted by The Well Connected and Geneus Creative, the invite-only gifting lounge welcomed over 300 guests and offered a vibrant and immersive celebration of Caribbean culture. Guests were welcomed at a distinctive gift bag bar and explored product booths featuring complimentary items from a variety of top brands.

The venue was transformed into a luxurious Caribbean haven by vendors including Marquee Letters, Balloon Treats, ARL Decor, and Keisha Pinto Events, while Pixperience showcased its PixBot robotic arm photo experience (pictured). DJ Mars Forever provided entertainment.

DLUXE Photobooths captured portraits, while a Nostalgic Memoirs audio booth (pictured) and Founder's Original beer pong added interactive elements to the evening. Guests also received soothing massages courtesy of Bodied Beauty.

At D23, the Disney fan event held in Anaheim, Calif., from Aug. 9-11, Nat Geo teamed up with experiential company Little Cinema to create the Hexadome, a spherical cinema that creates a 360-degree immersive audiovisual experience using six screens and 52 speakers.

The structure was designed by Berlin's Institute for Sound and Music (ISM), and Little Cinema used the concept to showcase Nat Geo titles, immersing viewers in show content and making them part of the action.

On Aug. 15, Brazilian-based beauty brand Sol de Janeiro popped up in Toronto at the new The Well shopping center. The vibrant brand activation featured a variety of interactive moments designed to engage consumers, including product samples, educational displays, and stories about the brand's origins, as well as an immersive soundscape journey and photo opportunities.

The activation was executed by The Concierge Club, an experiential and events marketing firm based in Toronto.

MoonLab Productions produced a unique activation for Instacart at the Hy-Vee IndyCar event in Iowa: a larger-than-life walk-in refrigerator allowing guests to escape the heat.

Attendees could snap a photo in the “refrigerator” among the oversize fruits and veggies and surrounded by mirrors reflecting Instacart’s branding. When guests were done “chilling,” they were welcomed to an outdoor lounge with fun giveaways. The activation was produced by the team at MoonLab Productions and its in-house fabrication team, BloqLab.

On Aug. 1, Peacock hosted a summer barbecue at the Universal Studios Backlot to celebrate BEL-AIR season three. Guests were surprised with a performance from Coco Jones, who sang her new single “Here We Go” before inviting Will Smith up to duet his classic hit "Summertime."

Attendees were treated to barbecue favorites from Trejo's Tacos and two Black-owned staples, Earle’s on Crenshaw and Eagle Rock BBQ. The event also brought "Blackccess" (a new term coined on the show meaning “Black Access”) to life through a Blackccess Flea Market, which featured three Black-owned vendors and custom Blackccess merch.

There were also yard games, photo ops, and tunes by DJ Meel. The event promoted NBCUniversal and State Farm’s Open Doors initiative, which supports small businesses across the country—with a special spotlight on minority-owned businesses.

A guerrilla light installation, powered by INVNT for Live Nation Australia, recently took over Melbourne’s historic Nylex Plastics Factory, illuminating the clock and factory buildings at dusk to announce The Weeknd’s "After Hours Til Dawn" global stadium tour in Australia, which will land in Sydney and Melbourne this October. The experience began at twilight with cryptic messages like "Everything Will Fade" and "The End Is Near" appearing through 3D-mapped projections. These mysterious hints soon revealed themselves as part of the artist’s global tour announcement. A series of roaming guerilla projections followed in celebration, culminating in a grand reveal of the Australian tour dates and locations, along with details for exclusive content and ticket information.

Popular drinkware brand Stanley debuted its limited-edition Barbie x Stanley Quenchers with a pop-up party in New York, kicking off a four-city tour celebrating Barbie’s 65th anniversary. Taking place at Legends Records, the colorful event was a collaboration between Acceleration Community of Companies’ various brands, including fabrication and client coordination by Pink Sparrow and production and creative by MKG.

Entrance to the party was free and attendees received free posters and totes with the purchase of a Quencher.

On Aug. 5, LoveShackFancy x Stanley hosted a Sunset Party at Duryea's Orient Point in the Hamptons to celebrate the launch of their new collaboration. Guests were escorted to the party on LoveShackFancy x Stanley boats.

Upon arrival at the marina, guests were greeted by a branded LoveShackFancy x Stanley ice cream truck before entering a beach party complete with a “Beach Boutique" and branded beach games.

Guests enjoyed Duryea's food along with 21 Seeds-infused cocktails and Santa Margherita sangria and rosé. DJ Oli Benz provided live entertainment.

And earlier this summer, Stanley hosted an event at Spring Studios in Manhattan to launch its new spill-proof, wearable Cross Bottle water bottles. The event was also a collaboration between Acceleration Community of Companies agencies Pink Sparrow and MKG, along with ACC’s in-house strategic consultancy Advisory, which was responsible for the influencer and talent components.

The companies divided the space into six zones, with interactive stations representing different kinds of Cross Bottle users and their lifestyles—including a wellness bar for the fitness fanatic; a newsstand for the urban commuter; a Central Park-themed photo background for the outdoor enthusiast; a customized sneaker station for the festivalgoer; a people-mover for world travelers to pose on; and a color bottle trend analysis bar to match each visitor with the ideal bottle shade for their lifestyle.

The activation hosted influencers on day one and everyday consumers on day two, with everyone receiving a Cross Bottle to take home in their desired color. Light bites were passed while the Stanley cafe offered flavored water from branded dispensers. A lounge area filled with blooming florals added to the fresh summer vibe and, on the way out, additional Stanley gear was available to purchase from the gift shop.

To celebrate its 62 Emmy nominations including two for Outstanding Drama Series, Amazon MGM Studios recently hosted an FYC campaign across Los Angeles to surprise and delight consumers and voters. A highlight was "All Out for Fallout" Day on Aug. 15, promoting the 17-time Emmy-nominated series Fallout.

Amazon MGM Studios partnered with 33 local businesses—including Mel's Diner, Pacific Park at the Santa Monica Pier, and more—to offer exclusive deals, themed experiences, and special offers.

On Aug. 10, Amazon MGM Studios offered show-themed food trucks featuring exclusive, complimentary menu items celebrating Fallout, Mr. & Mrs. Smith, and Red, White & Royal Blue. Each food truck made two stops across Los Angeles before its final stop in Hollywood at Cinespia’s screening of True Romance, treating more than 2,500 consumers to meals throughout the day.

And to celebrate the 16 Emmy nominations for Mr. & Mrs. Smith, Amazon MGM Studios took over The Escape Game LA at Westfield Century City to allow fans the opportunity to try out being a secret agent themselves. From Aug. 10-12, attendees were treated to a complimentary immersive escape gameplay mission featuring Easter eggs from the series. Would-be spies who successfully completed their mission received an exclusive prize.

FTP partnered with Beauty Creations Cosmetics to promote the launch of the brand's newest collaboration with Hasbro's My Little Pony. The vibrant mini truck allowed guests to shop the exclusive collection while enjoying fresh cotton candy in branded packaging, aiming to connect the joy of childhood memories with the allure of everyday glam. The truck popped up at LA's The Grove and Santa Monica Place on July 27 and 28.

FTP also partnered with Living Proof Inc. to celebrate the launch of the brand's newest haircare product, High-Shine Gloss, with a shiny pop-up activation in the heart of New York's SoHo neighborhood. The exterior of the custom beauty cart featured a product display mirror designed to look like the High-Shine Gloss bottle, wrapped in mirrorlike rainbow chrome vinyl that mimicked the product's packaging. Attendees were treated to glittery lemonade and received deluxe samples. The first 100 people in line were gifted custom tote bags and branded combs daily. Over the course of the July 27-28 event, the team served 1,750 lemonades and handed out 2,000 product samples.

The sixth and final stop of the adidas Fútbol Society tour took place in West Hollywood July 25-28. This stop featured the launch of the brand-new adidas Archive Collection featuring retro kits, jackets, and Gazelles from the LA Galaxy, Inter Miami CF, LAFC, Timbers, and Sporting KC. There were also new club lockers that doubled as a photo moment, and a bodega transformed into a corner store clad in soccer-centric magazines and memorabilia. Like the other five stops, the activation was produced by Stoelt Productions.

Day one of the West Hollywood stop included a full Manchester United takeover, featuring the worldwide launch of their new kits, a panel talk featuring Man UTD players, and an autograph session. Day two, meanwhile, was a hybrid Manchester United x Arsenal takeover featuring players from both teams, plus an opening party. On day three, online publication SoccerBible hosted its "On A Plate” tour brunch.

Stoelt Productions also produced the adidas Fútbol Society Stadium Experience from Sporting KC in Kansas City, Kan., on Aug. 24. An extension of the adidas Fútbol Society campaign, the initiative is bringing the aFS corner store to games across the country. The activation took place at Children's Mercy Park as part of the Sporting KC theme nights; it allowed fans to customize their jerseys, check out the new Sporting KC Third Jersey Launch, enter a raffle, shop the new MLS x Archive Collection, and more.