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  1. Production & Strategy

Best of the Rest: Bud Bowl, Taste of the NFL, and Football Wives\' Life Off the Field Brunch

Avian Nobles CurtisD. Channing Muller
February 5, 2009

Bud Bowl
Begun in 1989 with the broadcast of the first TV commercial of the Budweiser v. Bud Light bottle battle, Bud Bowl has evolved into a two-day concert series---this year turning a parking lot at Channelside in Tampa into a music venue.

Staged by Chicago production company Mowalla Productions, specialist in the entertainment promotions and marketing field, the event began on Friday, January 30 with headlining performer Snoop Dogg followed by 3 Doors Down on Saturday. Though standing space heaters were introduced to combat the near freezing temperatures, 9,500 guests attended on Friday followed by 8,800 on Saturday, overshooting the expected attendance by more than 5,000 people.

Taste of the NFL
While many went to Tampa last weekend for the most-watched football game of the year and some of the hottest parties with big name acts—Fall Out Boy, Bruce Springsteen and the E Street Band, and Rihanna all performed at events throughout the weekend—the Minnesota-based team behind Taste of the NFL has another mission: to end hunger. Held annually on the eve of Super Bowl Sunday, the January 31 event at Tropicana Field marked the 18th anniversary of the food and wine fund-raising event.

Every year an alum or current player from each of the NFL’s 31 teams is paired with a notable chef from its city. Saturday’s participants included Susan Goss of West Town Tavern in Chicago—an original member of the Taste of the NFL team—who worked with Shaun Gayle from the Chicago Bears, chef Allen Susser of Chef Allen’s in Miami assisted by Miami Dolphins alums Earl Morrall and Dick Anderson, and Nobu’s executive chef Shin Tsujimura alongside New York Jet, Freeman McNeil. 

Life Off The Field

The Players Wives Association, whose members include spouses of active and retired NFL players, hosted its eighth annual Life Off the Field Banquet and Fashion Show gala at the India Conference Center on January 30. Catering By Robert transformed the 25,000-square-foot space with white pink sheer draping, linens, and lighting. The nearly 400 attendees enjoyed brunch and a spring-preview fashion show from Dillards.

A large projection screen showing images of various natural elements like fire, stars, and lightening—accompanied by matched lighting changes—served as the backdrop for 3 Doors Down's performance at Bud Bowl.
A large projection screen showing images of various natural elements like fire, stars, and lightening—accompanied by matched lighting changes—served as the backdrop for 3 Doors Down's performance at Bud Bowl.
BizBash
Notable chefs like Shin Tsujimura of New York's Nobu restaurant participated in Taste of the NFL, accompanied by an NFL player from their city's team.
Notable chefs like Shin Tsujimura of New York's Nobu restaurant participated in Taste of the NFL, accompanied by an NFL player from their city's team.
BizBash
Nearly 8,800 concertgoers braved the freezing temperatures on Saturday night to see 3 Doors Down.
Nearly 8,800 concertgoers braved the freezing temperatures on Saturday night to see 3 Doors Down.
BizBash
Bravo's Top Chef judge Tom Colicchio participated in Taste of the NFL on January 31 with a handful of the show's past contestants.
Bravo's Top Chef judge Tom Colicchio participated in Taste of the NFL on January 31 with a handful of the show's past contestants.
BizBash
A large projection screen showing images of various natural elements like fire, stars, and lightening—accompanied by matched lighting changes—served as the backdrop for 3 Doors Down's performance.
A large projection screen showing images of various natural elements like fire, stars, and lightening—accompanied by matched lighting changes—served as the backdrop for 3 Doors Down's performance.
BizBash
Chicago-based Mowalla Productions converted a Channelside parking lot into a concert venue for Bud Bowl attracting more than 18,000 attendees during its two nights of performances.
Chicago-based Mowalla Productions converted a Channelside parking lot into a concert venue for Bud Bowl attracting more than 18,000 attendees during its two nights of performances.
BizBash
Catering by Robert transformed the India Conference Center with white and pink sheer draping, linens, and lighting for the Players Wives Association brunch on January 29.
Catering by Robert transformed the India Conference Center with white and pink sheer draping, linens, and lighting for the Players Wives Association brunch on January 29.
Photography by Chanele
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