SwarmWorks, named by Connect magazine as one of the 50 Big Ideas Changing Meetings, excels in creating innovative ways of actively engaging large groups in meetings.
To truly engage each and every participant of large events, SwarmWorks developed a unique worldwide solution to allow hundreds or thousands of people to jointly play computer games by means of optical signals. SwarmGaming revolutionizes the way audiences experience entertainment: every individual in the room receives a reflector, or “SwarmPad,” and takes part in, for example, navigating an airplane, playing the classic game of Pong, and racing cars or a Super Mario-like game. Delegates are immediately drawn into the experience and are riveted by the feeling of contributing—as individuals—to something bigger than themselves. This is an experience participants will remember for years to come.
SwarmGaming can also convey relevant messages or support existing content in an emotional way. Neuroscience teaches that sustainable learning works best (or only) if the cognitive as well as emotional networks in our brain are stimulated simultaneously. Then, and only then, are new neuronal connections created and hardwired to stay. SwarmGaming fosters interactions that ensure just that and is perfect for any level of event, from private and intimate parties to auditorium-size conferences.
“To engage every single delegate in the room, give them a voice, and make them an active part of the program and results—that’s our mission,” says Heiner Koppermann, co- C.E.O. of SwarmWorks.
Founded in 2008, the company has offices in the United States, Germany, and the United Kingdom and provides interactive event solutions and services globally. In addition to gaming technology, SwarmWorks offers a range of products to create innovative platforms that engage audiences including real-time polling or networked development of ideas, strategies, and solutions.
