Ashton PikeExperiential Marketing, Activations & SponsorshipsA Summer Experience for the Books (Literally): Inside Pure Leaf and Reese's Book Club Pop-UpThe two brands tapped Track Marketing Group and the PepsiCo Design team to bring their self-care-centric activation to life in Los Angeles and Boston.September 29, 2022Sports Events5 Golf Simulator Experiences for Your Next Team-Building EventMove over, putt-putt! Virtual golf venues have been popping up quickly, adding an innovative touch to a traditional team-building activity.September 9, 2022Experiential Marketing, Activations & SponsorshipsThis Fashion Brand Emphasized Sustainability and Local Partnerships for Its First Canada Pop-UpTo promote its new environmentally conscious collection, global e-retailer SHEIN went all in on local ties to bring its first in-person activation in Canada to life.August 18, 2022Event Tech & ToolsMeet the Industry Pros Putting Event Tech Platforms to the Test#EventProfsBreakShit is a community of event professionals whose goal is to partner with event tech platforms to see if they can, in fact, 'break' them (figuratively speaking, of course). Here, get to know the leaders and see how it works.January 27, 2022Event Tech & ToolsQ&A: CEO of MeetingPlay and Aventri Talks Post-Merger PlansIn this exclusive interview with Eric Lochner, BizBash gets the inside scoop on why the merger was the best move for both event tech businesses, what problems this will solve for the industry and more.January 12, 2022StrategyHow Planners Can Upgrade Their Event Strategies in 2022 With This New Educational ResourceWhat if you could take private classes to learn from event producers at top brands like Google and Amazon? Now you can.January 10, 2022Experiential Marketing, Activations & SponsorshipsHow Amazon Prime Video Engaged Attendees and Local Black-Owned BrandsA multifaceted affair, Prime Video's Harlem Ever After event dropped guests into the storyline of its new original series, Harlem, with interactive photo ops, educational panel discussions and a purposeful spotlight on Harlem-based businesses.December 15, 2021Experiential Marketing, Activations & SponsorshipsHow Amazon Is Bringing the Holiday Spirit With This Alexa-Enabled ActivationDubbed "Alexa in a Pear Tree," the clever brand activation marks the world's first smart holiday window installation. Here, get a closer look at the whimsical creation on display through Dec. 12.December 6, 2021Opinion & ExpertsChecklist: 7 Things Every Experiential Designer Should DoExperiential marketing is having a moment as brands seek to reconnect with consumers after many months of lockdown and social distancing. Here are the most important factors to creating a successful experience, according to seven top designers.November 12, 2021Experiential Marketing, Activations & SponsorshipsHow This Razor Brand Used Experiential Design to Connect With ConsumersMarketing agency Sunset/Studios was behind the production and design of Athena Club's three-day pop-up activation in New York, which aimed to increase brand awareness and educate consumers in a creative way.November 4, 2021Previous PagePage 3 of 12Next PageTop StoriesSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsStagwell's buzzy experience returned for a third year, its biggest build yet.New York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
