Shannon ThalerGifts & SwagThe Psychology of Corporate Gifting: A Deep Dive Into Swag Ahead of Giving TuesdayWhether you call it corporate gifting, swag, or merch, everyone knows holiday handouts can be a flop—or an effective way to spread brand awareness along with some holiday cheer. Here, an array of psychology and event experts tell you why.November 16, 2023Event Production & FabricationHow City Harvest’s 2023 Drive-In-Themed Tasting Event Brought Movie Magic to LifeFor this year’s BID event, City Harvest tingled taste buds—and all the other senses—during a one-night event that raised enough money to feed 4 million New Yorkers in need.November 1, 2023New York12 New Venues in New York for Fall 2023 Meetings and EventsTake an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.October 26, 2023Experiential Marketing, Activations & SponsorshipsApartment Therapy's 'Small/Cool' Event Shows How Anyone Can Maximize Their SpaceThe media brand hosted this year’s event at a new location in Brooklyn, expanding its footprint with six additional shoppable spaces that put a focus on savvy home hacks.October 18, 2023Beverages10 Fall Mocktail Ideas for Sober OctoberWhether you’re participating in Sober October or not, these spirit-free sips are perfect for toasting the fall season.October 13, 2023Opinion & ExpertsWhat Event Profs Can Learn From Caesars and MGM’s Recent CyberattacksA cybersecurity expert discusses what hospitality professionals can do in a time of digital crisis.October 4, 2023Experiential Marketing, Activations & SponsorshipsThis Ultra-Immersive Only Murders in the Building Pop-Up Allowed Fans to Help Solve the Show's Latest MysteryThe actual film set of the Hulu series' third season served as the backdrop for a free pop-up in NYC that invited guests to pick up a flashlight and help answer the question: Who killed Ben Glenroy?October 3, 2023Opinion & ExpertsThis Experiential Agency Thinks Like a Brand—Because Now It Has OneRyan Glick, founder of Coffee 'n Clothes, shares with BizBash his plans to rebrand his agency while starting his own coffee brand.September 27, 2023Experiential Marketing, Activations & SponsorshipsErewhon Partnered with Origins to Make Healthy Habits CoolA partnership between a luxury grocer and a plant-based skincare brand might not seem like an obvious match made in heaven. However, with brand synergy, anything is possible. This botanical brunch proves just that.September 21, 2023SportsUS Open 2023: 12 Ace Activations From Evian, Tiffany & Co., American Express, and MoreSee how brands celebrated a historic year for the NYC-based tennis tournament.September 13, 2023Previous PagePage 7 of 49Next PageTop StoriesSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsStagwell's buzzy experience returned for a third year, its biggest build yet.New York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
