There was a time when Coke was it. But water was the liquid that inspired the look at the second annual party for Entertainment Weekly's It List issue at the Roxy. Mark Musters of Musters & Company dolled up the roller disco with an all-blue look with lots of wavy projections to promote the mag's list of the "100 Most Creative People in Entertainment."
After passing through a considerable hubbub outside on a blue carpet—and a line that reached all the way to Tenth Avenue for a time—guests walked up the Roxy's long stairway, where sheer white fabric showed projections of rippling waves morphing into photos from the issue. Inside, Musters projected more watery images in deep blue tones on several stretched-fabric screens set up throughout the large space. Musters also hung large mobiles with small mirror balls, long pieces of Lucite and branches in different areas.
Coordinated by EW director of special events Jacqueline Stiles, the crowded party included a hit-filled performance from Snoop Dogg with an appearance by George Clinton that went on for an hour and a half, stretching the party an hour later than its designated midnight stop time. DJ Z-Trip also played a loud, fun mix of music, blending songs from disparate artists like Nirvana, Oasis, Justin Timberlake and Dee-Lite.
As with many magazine events these days—including last year's It List party—the party was rife with marketing from advertisers: The Discovery Channel and the Learning Channel both branded areas of the party, Stoli and Grand Marnier had branded bars, and Toyota stationed a Prius outside. Caterer Robbins Wolfe Eventeurs also worked the liquor sponsors into its offerings, serving Stoli snow cones and Grand Marnier lollipops along with a summery selection of food including hollowed cucumber shooters and vegetable and shiitake spring rolls.
The event drew a large crowd of mostly young media and advertising types, plus a surprisingly high number of Williamsburg-hip-kid types for a Time Inc.-funded party. A bag of swag worth $35,000 (put together by Flying Television Productions) drew assorted celebrities like Bruce Willis and Alan Cumming, along with plenty of B-listers, and current Us Weekly obsessions Demi Moore and Ashton Kutcher hit the after-party. But somehow the biggest box office draws in the neighborhood may have been Matthew McConaughey and Sandra Bullock, who were hanging out around the corner at the bar at the Park. Kind of funny, isn't it?
—Chad Kaydo
Read our coverage of last year's EW It List party...
Read our coverage of EW's Oscar party at Elaine's...
After passing through a considerable hubbub outside on a blue carpet—and a line that reached all the way to Tenth Avenue for a time—guests walked up the Roxy's long stairway, where sheer white fabric showed projections of rippling waves morphing into photos from the issue. Inside, Musters projected more watery images in deep blue tones on several stretched-fabric screens set up throughout the large space. Musters also hung large mobiles with small mirror balls, long pieces of Lucite and branches in different areas.
Coordinated by EW director of special events Jacqueline Stiles, the crowded party included a hit-filled performance from Snoop Dogg with an appearance by George Clinton that went on for an hour and a half, stretching the party an hour later than its designated midnight stop time. DJ Z-Trip also played a loud, fun mix of music, blending songs from disparate artists like Nirvana, Oasis, Justin Timberlake and Dee-Lite.
As with many magazine events these days—including last year's It List party—the party was rife with marketing from advertisers: The Discovery Channel and the Learning Channel both branded areas of the party, Stoli and Grand Marnier had branded bars, and Toyota stationed a Prius outside. Caterer Robbins Wolfe Eventeurs also worked the liquor sponsors into its offerings, serving Stoli snow cones and Grand Marnier lollipops along with a summery selection of food including hollowed cucumber shooters and vegetable and shiitake spring rolls.
The event drew a large crowd of mostly young media and advertising types, plus a surprisingly high number of Williamsburg-hip-kid types for a Time Inc.-funded party. A bag of swag worth $35,000 (put together by Flying Television Productions) drew assorted celebrities like Bruce Willis and Alan Cumming, along with plenty of B-listers, and current Us Weekly obsessions Demi Moore and Ashton Kutcher hit the after-party. But somehow the biggest box office draws in the neighborhood may have been Matthew McConaughey and Sandra Bullock, who were hanging out around the corner at the bar at the Park. Kind of funny, isn't it?
—Chad Kaydo
Read our coverage of last year's EW It List party...
Read our coverage of EW's Oscar party at Elaine's...
Projections of rippling waves morphed into photos from Entertainment Weekly in the entrance to the party for the magazine's It List issue.
Designer Mark Musters gave the event an all-blue look inspired by water.
Musters' decor included projection screens showing blue sky and water imagery and large mobiles with small mirror balls, long pieces of Lucite and branches in different areas.
DJ Z-Trip played a loud, fun mix of music, blending songs from all kinds of artists, before Snoop Dog played a hit-filled set.
