Events Business, Better Than Ever.

Events Business, Better Than Ever—See What's in Store for 2025.

Video: Event Innovator Natasha Koifman on Social Media's Impact on PR and Stunt Marketing

March 14, 2012

For our second Innovation Issue, we interviewed Natasha Koifman, president of NKPR, about how publicity stunts—like the one for Skyy Vodka during last year's Toronto International Film Festival—feed social media, which allows brands to connect with consumers on a one-on-one basis.

In a fun, holiday-inspired touch, a Christmas tree was constructed from medicine balls.

29 Cool Ideas You May Have Missed From Gymshark, Ghirardelli, J.Crew, and More

“It was vital that we put on an event for those with and without tickets, and for that reason, we had to secure a huge and versatile space within a stone’s throw of the concert venue at the Rogers Centre,” Goldstein explained about the decision to hold the event in the Metro Toronto Convention Centre.

From Blank Space to Event Space: See Inside This Massive Taylor Swift Fan Experience in Toronto

Origins' Youthtopia Activation

35 Cool Event Ideas You May Have Missed From Savage x Fenty, Pinterest, Dunkin', and More

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Montréal Makes It More

Experiential Marketing, Activations & Sponsorships

29 Cool Ideas You May Have Missed From Gymshark, Ghirardelli, J.Crew, and More

Here’s a look at some steal-worthy ideas we spotted in December 2024.

In a fun, holiday-inspired touch, a Christmas tree was constructed from medicine balls.

Event Production & Fabrication

From Blank Space to Event Space: See Inside This Massive Taylor Swift Fan Experience in Toronto

During the singer’s current six-show run in the city, fans are gathering at Toronto's Version: Taylgate '24 to celebrate—and trade friendship bracelets, of course—with fellow Swifties.

“It was vital that we put on an event for those with and without tickets, and for that reason, we had to secure a huge and versatile space within a stone’s throw of the concert venue at the Rogers Centre,” Goldstein explained about the decision to hold the event in the Metro Toronto Convention Centre.

Experiential Marketing, Activations & Sponsorships

35 Cool Event Ideas You May Have Missed From Savage x Fenty, Pinterest, Dunkin', and More

Here’s a look at some steal-worthy ideas we spotted in October 2024.

Origins' Youthtopia Activation

Montréal Makes It More

From venues to menus, everything here has a little something extra.

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8 Convention Centers with Art Gallery-Worthy Vibes

From British Columbia to Miami, we highlight standout art collections from convention centers throughout North America.

Moscone Center | San Francisco

How a Breakout Session at ASAE Turned Into a Border Crossing to Canada

Hint: with passports, a 25-minute flight from Cleveland, and a lot of help from Destination Canada.

Once on Pelee Island, Ontario, participants heard a talk from Canadian sustainability expert and author Leor Rotchild. The setting overlooking the lake was purposeful to really bring home of the excursion's message of sustainability.

CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

9 Hotels Opening in 2025 That Event Profs Should Know About

9 Top Event Trends to Look for in 2025

10 Food and Beverage Trends to Keep Top of Mind at Events in 2025

Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'

See How Some Cities Are Attracting Events with Big Bucks

What's New in Meetings and Trade Shows: Industry Growth Projected for 2024, a Standout Exhibitor at ASAE, New Orleans Convention Center Renovations, and More

BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.

Destination Canada launched a new marketing campaign at ASAE this year—with some unconventional twists. Read more below.

5 New Venues in Canada for Summer 2024 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Canada.

C2 Montreal 2024: How a New Venue Aimed to Inspire Networking and Connection

The three-day event was built around some of the key industries driving the Montreal economy, including sustainability and artificial intelligence.

Discussion topics included renewable energies, sustainable architecture, and the societal impact of technology, as well as 'The XP Fronts,' an immersive session, presented by XP Land, that explored the future of experiential with industry leaders.

Opinion & Experts

5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More

These event profs spotlight their go-to partners.

Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto

8 New Venues in East Canada for Spring 2024 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in East Canada.

What's New in Meetings and Trade Shows: #GMID2024, Destination Canada's Convention Attraction Fund, SISO CEO Summit, and More

BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.

Canadian tourism and hospitality leaders—including Destination Canada President and CEO Marsha Walden, pictured fourth from left—celebrate the launch of Destination Canada's International Convention Attraction Fund.

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