NATIONAL: ASAE, a membership organization of more than 48,000 association executives, has partnered with event engagement company Event Farm to leverage CLEAR Health Pass at all its in-person meetings in 2022. ASAE meeting registrants will be able to securely upload and access their COVID-19-related health information prior to an event; the partnership will also utilize Event Farm's technology surrounding crowd control, contactless data exchange and real-time SMS texting.
Global sports marketing agency rEvolution has announced Tony Lorenz as its global head of corporate development, with a focus on the company’s merger and acquisitions. Lorenz was a founding investing partner of rEvolution, and in his new position plans to converge B2B and B2C event experiences as well as further bolster the agency’s presence as a global leader in sports marketing.
ATLANTA: Mary J. Blige and Pepsi are teaming up for the inaugural Strength of a Woman Festival & Summit in partnership with Live Nation Urban, taking place in Atlanta from May 6-8. Intentionally held over Mother’s Day weekend, the festival is curated for and by women; a team of women is leading every arm of the festival, from production to communications. The festival will feature different components focusing on music, wellness, tech, beauty and financial literacy. Presale tickets are on sale today.
AUSTIN: Two well-known comedy festivals—Moontower Comedy Festival and Just For Laughs—have partnered to present the inaugural Moontower Just For Laughs Austin fest, which will take place in downtown Austin from April 13-24. The two-week event will welcome comedians such as Nikki Glaser, Dan Soder, Deon Cole, Marc Maron, Mark Normand, Michelle Buteau, Jimmy O. Yang, Trevor Wallace, Big Jay Oakerson and many more
GLENDALE, ARIZ: Visit Glendale has launched a virtual, 360-degree tour that showcases popular Arizona attractions such as the Westgate Entertainment District and Tanger Outlets, plus in-depth looks at meeting spaces in a number of Glendale hotels. The immersive experience will allow visitors to click through and virtually “walk” around venues, restaurants, lodging and more as if they were getting an in-person tour.
