To gather is one of the most fundamental components of the human existence. And those who work in the event industry know this. So, when the pandemic hit and people were forced to isolate from one another, a new path was forged through virtual events. With the return of in-person events, merging the best of both worlds is a flexible option in the event planners toolkit, which brings us to the hybrid event—With ease of use and flexibility at its core, Hopin meets you where you are to create exceptional world-class hybrid experiences.
It’s no secret that hybrid events have made gathering easier and more dynamic than ever before. Looking for a keynote speaker? Now, even if your most anticipated speaker can’t travel to your venue, they can join the event right through their living room, as can as can anyone around the world with an internet connection
Of course, to host a successful hybrid event, event organizers need a platform that provides the features necessary to create an immersive experience. That’s why event tech partners like Hopin, a leading event management platform, offer a growing directory of partner apps for greater customization.
When planning your hybrid event, it’s important to consider all your event requirements. Here are three must-include items on that list if you want to host a successful hybrid experience:
1. Engagement
Nowadays, the success of an event can, in part, be measured by its level of engagement, making this one of the most critical components of organizing an event. This means making sure that guests have ample opportunity to network, whether they’re at-home attendees or attending the event in person.
Engagement before the event even begins is a great way to build up anticipation and connect with your audience through targeted emails and social engagement—which makes platform integrations vital. Additionally, giving in-person guests the option to check themselves in and register for events through self-service kiosks gives the event an added immersive element.
During the event, involving attendees in games, offering Q&As with speakers, polling, surveys and live chats are all good ways to engage guests, which is why app integrations like Kahoot!, Slido and Mootup in the Hopin platform have become key components to running a successful and engaging event.
2. Accessibility
To truly meet all your attendees where they’re at, make sure the platform you choose offers accessibility features including captioning, translation and transcription. And don’t make it an afterthought. By adding relevant integrations, you can expand your audience and ensure more of your attendees can fully participate in the event. App integrations like Interprefy, Syncwords, Ai-Media and KUDO, to name a few, can make a big difference, while also demonstrating you’re working toward improved accessibility for all attendees.
3. High Quality Content Delivery
All of the engagement and accessibility apps in the world wouldn't mean a thing if the content you're presenting isn't world-class. Delivering high-quality content requires thoughtful planning on the part of event organizers to ensure that their audience's expectations are being met. It also requires a platform that can successfully deliver your message.
With Hopin, you can deliver high-quality seamlessly, leading to higher engagement rates. You can also stream this content over multiple channels easily to increase the reach of your content.
The era of hybrid events is now, and the event industry is here for it. By choosing a platform that offers an impressive array of partner apps in an app store and delivers high-quality content, you can host a successful event that reaches a larger audience than ever before. Hopin’s platform, for example, offers many integrations that make it an all-in-one partner so planners can create seamless, immersive experience for all.
