Carley McMillian
36, Lead Sales Coordinator, Visit South Walton
South Walton, Florida
McMillian hasn’t needed to look for a job since she was a senior at the University of West Florida interning at Visit South Walton. However, while the CVB’s lead sales coordinator doesn’t have wandering eyes, don’t be fooled into thinking she likes to stand still or idle. McMillan is closing in on achieving her CMP, another notch on the ladder she aims to climb to someday become director of sales and special events. “Carley was instrumental in launching the Autumn Tides, Above & Beyond and Nature-Based Certified Outfitters programs that helped create year-round business and off-the-beach activities for the destination,” says colleague Pamela Watkins. McMillian won the 2014 Image Award and Judge’s Award from the Florida Public Relations Association, as well as a 2014 ADDY Award from the American Advertising Federation, all for the “Meet You in South Walton” brochure she helped concept and execute. Her enthusiasm for selling the picturesque beach and vacation region as a meetings and events destination is natural, having grown up in South Walton. “I take great pride in my hometown,” she says. Will she ever leave the area? When her daughters graduate high school, McMillian plans to become a world traveler, before returning to South Walton to retire.
