Payne’s corporate and association clients come to her for global meeting site research, custom hotel contract negotiations, spend data, SMM standards and ROI reporting. Number crunching and compliance aren’t her only strengths though. She enjoys presenting educational workshops at many industry events (including Collaborate Marketplace), participating on hotel and CVB advisory boards and volunteering with industry organizations, including MPI Orange County Chapter. She moonlights as a professor at the University of California, Irvine teaching in the event management extended education program. She is also a regular presenter at Collinson Media’s events.
40 Under 40: Cheryl M. Payne
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