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2015 40 Under 40: Latoya Shanell McCreary, CMP

latoyamccreasyLatoya Shanell McCreary, CMP 32,Program Manager, BCD Meetings & Events (updated) Woodridge, Illinois

As the first internal events manager for Insurance Auto Auctions, McCreary has focused on establishing a strategic meeting and event management program, streamlining processes and cutting costs. During her first year in the new role, she was told IAA’s annual conference was the best it’s been in its eight-year history. The go-getter is solely responsible for planning and managing more than 80 events annually. “I always had a passion for event management, but it was difficult for me to get into the events industry without solid company experience,” she explains. So she created her own event company, L'Shanell Events, which gave her experience dealing with corporate events, and IAA eventually took notice and created a position for her.