Surround your exhibit space visitors with comfort and your branding message.

Rebecca Pappas
September 30, 2014

The trade show or exhibition floor is packed with excitement, experiences, noise, and competition. In the midst of such a lively environment, it is essential that exhibitors distinguish themselves from the crowd and entice attendees into their trade show booth. Differentiate your space from your competitors; use technology rentals to create a restful oasis of convenience and calm within your exhibition booth.

The right combination of technology and comfort can lure visitors out of the flow of traffic and tempt them to sit and recharge (both literally and figuratively) within your booth. Luckily, it's easy to secure the technology that can create a practical and inviting Internet café in your exhibit space. Here are four easy steps provided by SmartSource Computer & Audio Visual Rentals.

One: Create a secure, hyper-local hotspot. Fast, reliable, free Wi-Fi and secure Internet connections are mandatory for today's events. The event itself will have a Wi-Fi connection; however, with each individual attendee bringing roughly two to three devices per person, it is increasingly more difficult for event planners to adequately gauge the demands upon the event's bandwidth. When you establish a lightning-fast, free, and secure connection within your exhibit booth, you create an excellent reason to encourage visitors to linger. Why walk around waiting and hoping for faster uploads and downloads if you could sit comfortably and get work done three times faster? A top-notch technology rental company can provide you with trade show "Internet-in-a-box," a completely self-contained kit that provides secure broadband Internet access. The Internet kit provides the router, modem, and antenna, and the system sets up in two minutes with no software, downloads, or programming, allowing you to connect all wired and wireless devices to secure 3G broadband Internet with unlimited usage.

Two: Offer charging stations or charging kiosks. Downloads and GPS programs take a toll on battery life, and with so much of business networking and information-gathering dependent upon mobile devices, attendees can’t risk running out of power. Providing this valuable service for trade show attendees keeps visitors powered up and ready to do business and gives you additional time to expose guests to your business goals. Charging stations are far more than just a chance for attendees to recharge their phones and devices: this modern necessity comes with extensive branding and sponsorship opportunities. Charging station kiosks can be wrapped with your logo or a sponsor's logo.

Three: Use digital signage to further captivate, educate, and entertain your Internet café guests. Depending on your attendees, you can offer news feeds, social media feeds, stock market and business information, or even interactive games. Encourage your guests to linger as you provide business and event information or entertainment.

Four: Offer good old-fashioned comfort. With a coffee bar and lounge seating complementing your technology services, there's no reason why trade show attendees wouldn't want to take the time to rest their feet and minds while recharging their devices with your fast, free Wi-Fi.

With 21 locations throughout the United States, SmartSource Computer & Audio Visual Rentals, the largest Total Technology rental company, offers a complete range of cost-effective solutions for PCs, audiovisual needs, digital document libraries, digital signage, charging stations, iPad solutions, video walls, and more. Click here for more information.

State-of-the-Art Internet Café
State-of-the-Art Internet Café
Photo Courtesy of RentPath, Inc.
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