Axios, the new media venture from former Politico executives Mike Allen and Jim Vandehei, hosted its official launch party on January 18 at RPM Italian in Washington, D.C. Axios worked with event coordinators at Advoc8 and Design Foundry to create a speakeasy atmosphere. A false bookshelf later moved to reveal 70-inch touch screens to illustrate the future of media, which is Axios’ foundation.
Atmosphere Lighting projected the Washingtonian magazine logo above the main entrance inside the Kogod Courtyard.
Axios, the new media venture from former Politico executives Mike Allen and Jim Vandehei, hosted its official launch party on January 18 at RPM Italian. Axios worked with event coordinators at Advoc8 and Design Foundry to create a speakeasy atmosphere. A false bookshelf later moved to reveal 70-inch touch screens to illustrate the future of media, which is Axios’ foundation.
SelfieSpott is a new text-based photo branding opportunity from CTM Events. Planners can create a graphic overlay with their event’s logo and information. Then when guests text their photo to a designated number, they instantly receive a message back that provides a link to their image with the branded content added. The link has a “flip over” option so additional content, such as photos and sponsor information, can be included on the virtual “back” of the photo. Each SelfieSpott image also has social sharing links included so users can share their customized photo on Facebook and Twitter or via email or text. Planners also receive the mobile number or email of users for later permission-based follow-up.
