As part of last year’s Canada 150 celebrations, and to celebrate British Columbia’s annual salmon migration, Christie Digital used projection mapping to transform Vancouver’s Cambie Street Bridge into a virtual ocean. Eight projectors were used to create a colorful, cinematic show, which ran on a daily basis from June to early fall.
Photo: Kirk Tougas
Urban Projections worked with British artist Mat Collishaw and media artist Dave Lynch to create a mapped installation for the launch of the Jimmy Choo Vices collection in London. Based on the Naica mines in Mexico, custom video footage was mapped around crystal clusters. Lighting, pulsating glows, and shadow effects were overlaid onto footage of tower blocks, rain, and traffic.
Photo: Courtesy of Urban Projections
The Temple House in Miami works with United Projection to offer 3-D projection mapping services for corporate and social events. For one wedding ceremony, the room was transformed into a pink cherry blossom forest. As the bride walked down the aisle, motion graphics caused rose petals to “fall” slowly from the trees, creating a romantic effect.
Photo: Jonathan Scott
Everything you need to know about event gamification.
Photo courtesy of MeetingPlay
The HP Lounge at Coachella
HP enticed festivalgoers to adopt a hands-on exploration of its products, offering them the opportunity to design a Klean Kanteen water bottle and control the digital blooms hanging from the lounge's ceiling through the use of HP products.
Photo: Courtesy of HP
Asahi Super Dry Experience
Japanese beer company Asahi Super Dry took over P.S. Kitchen in New York to hold its first-ever U.S. pop-up bar August 15-17. The branded bar, which was produced by BMF Media Group, featured a virtual-reality tour of the Japanese beer brewery. The V.R. experience also had a virtual tour of the night sky of Tokyo.
Photo: Patrick MacLeod
