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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Absolut Juice and Lizzo’s Custom Visors, FX and Vanity Fair’s Desert Chic Emmys Party, a Whiskey Train Car Tour

Here’s a look at 10 steal-worthy ideas we spotted this week.

Ian Zelaya
September 27, 2019

This week’s roundup includes High West Distillery’s cross country train car tour, which ended at Bourbon & Beyond in Louisville, Kentucky; a custom visor station at an Absolut Juice and Lizzo event in Miami; FX Networks and Vanity Fair’s desert chic-inspired Emmys party in Los Angeles; and a plant-filled hotel room from Orbitz and Kimpton in Chicago.

High West Distillery Train Car
High West Distillery Train Car
High West Distillery, a spirits manufacturer based in Park City, Utah, held a cross country train tour that invited people to sample spirits and learn about the distilling process. The experience stopped at events including the Austin Food & Wine Festival in April, Bar Convent Brooklyn in June, Chicago Tribune Food Bowl Night Market in August, and Bourbon & Beyond in Louisville, Kentucky, in September. Manifold produced the experience.
See more: On the Road: 17 Eye-Catching Ideas for Literal Promotional Vehicles
Photo: Courtesy of High West Distillery
Advertising Week New York Food Trucks
Advertising Week New York Food Trucks
At Advertising Week New York, which ran September 23 to 26, a small fleet of food trucks were wrapped in custom graphics from sponsors. The printing company Quad sponsored a Van Leeuwen ice cream truck that served afternoon treats. It rechristened flavors with on-theme names such as "Chief Strawberry Officer" and "Lead-Generating Peanut Butter Chocolate Chip."
See more: On the Road: 17 Eye-Catching Ideas for Literal Promotional Vehicles
Photo: AW NewYork/REX/Shutterstock
Nafsika Skourti’s Desert Dinner Party
Nafsika Skourti’s Desert Dinner Party
Jordanian fashion designer Nafsika Skourti held a dinner in the middle of the desert in Wadi Rum, Jordan, in July. The event held her transparent art installation, “The Invisible Room,” and featured a soft mauve tablescape with customized plates with gilded flatware by the Tabletop Company, desert rock centerpieces, and towering white and pink orchids.
See more: See How This Designer Threw a Dinner Party in the Desert
Photo: Courtesy of Nafsika Skourti
71st Emmys Governors Ball
71st Emmys Governors Ball
The Television Academy’s official Emmy’s after-party took place Sunday at the L.A. Live Event Deck. The ball had a "Brilliance in Motion" theme, evoking swirling water through a dramatic ceiling installation that used more than 310,000 strands of silk thread and almost 77,000 individual crystals. Sequoia productions designed and produced the event.
See more: Emmys 2019: Design and Production Highlights From the Week's Most Glamorous Parties
Photo: Jerry Hayes Photography
Warner Media & HBO's Post-Awards Reception
Warner Media & HBO's Post-Awards Reception
HBO celebrated its 137 nominations—and big win for Game of Thrones—with a joint event with Warner Media at the Pacific Design Center on Sunday night. HBO’s Cindy Tenner and Ashley Covarrubias worked with designer and producer Billy Butchkavitz to create an “HBO Nightclub” feel. Guests entered through a candle-lined entrance, and the focal point of the main space was a 25-foot-tall gold head sculpture with eight faces. Agile Eye Solutions handled all large-scale decor elements; other custom elements included a 40- by 16-foot HBO logo, 600 feet of lounge screens, and three faux-gold sequin dance floors.
See more: Emmys 2019: Design and Production Highlights From the Week's Most Glamorous Parties
Photo: Gabor Ekecs
FX Networks and ‘Vanity Fair’ Emmy Nominees Party
FX Networks and ‘Vanity Fair’ Emmy Nominees Party
FX Networks’ Alana Rosu teamed up with Vanity Fair to host an Emmys eve cocktail party at Craft on Saturday night. The event, which was designed and produced by April Luca and Gold Sky Productions, took on a stylized desert chic theme. A large fan palm and desert fauna installation led guests—including Billy Porter, Sam Rockwell, and Lin-Manuel Miranda—from the step-and-repeat to the main event space.
See more: Emmys 2019: Design and Production Highlights From the Week's Most Glamorous Parties
Photo: Courtesy of Gold Sky Productions
Absolut Juice and Lizzo Event
Absolut Juice and Lizzo Event
Absolut Juice, Absolut vodka’s line of strawberry and apple flavored vodkas, celebrated its partnership with Lizzo with an event at W Hotel South Beach, after the singer and rapper’s Miami Beach tour stop on September 11. Glitter covered apples and strawberries adorned the bottle silhouette trellis that served as the entrance. MKG produced the event.
See more: See the 'Serious Sparkle' at Lizzo's After-Party Celebration of Absolut Juice
Photo: Alexander Tamargo/Getty Images for Absolut Juice
Absolut Juice and Lizzo Event
Absolut Juice and Lizzo Event
A glam station featured custom Lizzo lyrics. Guests could customize visors with bedazzled apples and strawberries.
See more: See the 'Serious Sparkle' at Lizzo's After-Party Celebration of Absolut Juice
Photo: Alexander Tamargo/Getty Images for Absolut Juice
Absolut Juice and Lizzo Event
Absolut Juice and Lizzo Event
A custom DJ booth covered in apples and strawberries had a “Squeeze the Moment” Absolut Juice backdrop.
See more: See the 'Serious Sparkle' at Lizzo's After-Party Celebration of Absolut Juice
Photo: Alexander Tamargo/Getty Images for Absolut Juice
Orbitz Plant Hotel Pop-Up
Orbitz Plant Hotel Pop-Up
To celebrate National Indoor Plant Week September 17 to 21, Orbitz announced it will open 10 plant-filled suites at Chicago’s Kimpton Gray Hotel in October. Available for overnight stays from October 18 to 20, the rooms each have different designs conceived by the nearby Garfield Park Conservatory. The Desert Room will be decked with cacti—live plants and on pillows and other decor.
See more: Orbitz’s New Plant Hotel Pop-Up Capitalizes on Millennials’ Love for Houseplants
Rendering: Courtesy of Orbitz
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