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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: A Bedazzled “Nice-o-Meter,” a Drone Bartender, a Lectern Made of Ice

Here’s a look at 10 steal-worthy ideas we spotted this week.

Michele Laufik
December 13, 2019

This week's roundup includes an extensive 100-course dinner in Los Angeles; a Champagne-decorated step-and-repeat in Miami; a bedazzled “nice-o-meter” at a launch party in New York; and an indoor ski slope in New Jersey.

Swarovski's “Naughty or Nice” Holiday Celebration
Swarovski's “Naughty or Nice” Holiday Celebration
On December 9 at the 393 pop-up space in New York, Swarovski hosted a launch party inspired by the theme of its new holiday collection. At the door, attendees encountered Swarovski’s “nice-o-meter” and based on their results followed the “Nice” or “Naughty” path, each with its own decor and photo moments. Entertainment was provided by DJ Leigh Lezark (pictured).
Photo: Bryan Bedder/Getty Images for Swarovski
Swarovski's “Naughty or Nice” Holiday Celebration
Swarovski's “Naughty or Nice” Holiday Celebration
Both pathways opened up to a party where guests enjoyed cocktails and more photo ops including a tree constructed of purple Swarovski boxes. The event was designed by ESE Lifestyle.
Photo: Bryan Bedder/Getty Images for Swarovski
Rosé Day Miami
Rosé Day Miami
The Instagram-friendly Los Angeles franchise, which is produced by Ben Biscotti of 1iota Productions, Tony Schubert of Event Eleven, and hospitality veterans Bobby Rossi, Sylvain Bitton, JT Torregiani, and David Jarret, made a stop in Miami during Art Basel on December 7 at the 1 Hotel.
Photo: Dimitrios Kambouris/Getty Images for 1iota
Rosé Day Miami
Rosé Day Miami
Sponsor Perrier-Jouët decorated the event’s step-and-repeat with bottles of Champagne adorned with dragonfly-inspired wings, along with racks of glasses.
Photo: Dimitrios Kambouris/Getty Images for 1iota
Big Snow American Dream Opening Celebration
Big Snow American Dream Opening Celebration
Big Snow American Dream, North America’s first indoor real-snow ski and snowboard park, opened December 5 in East Rutherford, New Jersey. Joe Hession, C.E.O. and founder of Snow Operating, and Don Ghermezian, C.E.O. of American Dream (pictured), offered remarks from a frozen lectern before launching the ceremonial first chair. Jimmy’s Artistic Creations created the ice sculpture.
Photo: Angela Pham & Kelly Taub/BFA.com
Thrillist’s 100-Course Dinner Party
Thrillist’s 100-Course Dinner Party
Creative studio A Razor/A Shiny Knife teamed up with Thrillist to host the 100 Course Meal. Held at L.A.'s Hudson Loft from December 6 to 8, the public, ticketed events, which were sponsored by Virgin Voyages, were four-hourlong dining experiences where each guest ate 10 seated courses plus dozens of side dishes. See more: How This Event Producer Created a 100-Course Dinner Party for Thrillist
Photo: Nicholas Gingold
Thrillist’s 100-Course Dinner Party
Thrillist’s 100-Course Dinner Party
The 7,000-square-foot venue was filled with activations including a culinary lab designed to showcase the future of food and beverage including a drone bartender. Throughout the weekend, the drone stirred more than 250 cocktails. See more: How This Event Producer Created a 100-Course Dinner Party for Thrillist
Photo: Nicholas Gingold
Thrillist’s 100-Course Dinner Party
Thrillist’s 100-Course Dinner Party
Guests could also customize a lemon to use as a cocktail garnish. See more: How This Event Producer Created a 100-Course Dinner Party for Thrillist
Photo: Nicholas Gingold
PopSugar’s Sugar Chalet
PopSugar’s Sugar Chalet
At PopSugar’s inaugural “Sugar Chalet,” which took place on November 23 at the Overlook at Winter Village at Bryant Park in New York, visitors could take part in meditation sessions, yoga classes, culinary workshops, a holiday shopping bazaar, and plenty of social media-friendly photo ops, with activations from brands such as Athleta, E.l.f. Cosmetics, Nature’s Way, MNDFL, Seventh Sense, and 6pm.com. See more: See Inside PopSugar’s Whimsical Sugar Chalet
Photo: Astrid Stawiarz/Getty Images for PopSugar
PopSugar’s Sugar Chalet
PopSugar’s Sugar Chalet
The wintry setting, which was designed by David Stark, was decked out in colorful plaids, cozy decor, and lodge-inspired features such as a giant hearth with rainbow-hued “logs.” The chalet also included an interactive gifting wall filled with swag that was hidden behind tiny doorways. See more: See Inside PopSugar’s Whimsical Sugar Chalet
Photo: Astrid Stawiarz/Getty Images for PopSugar
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