Music festivals this year presented a number of creative, quirky, and, above all, interactive opportunities for the crowds that flocked to them, all courtesy of on- and off-site brand activations and events. From activities that focused on keeping festivalgoers healthy and freebies like sunscreen and ponchos to devices that allowed attendees to watch concerts from afar, here's a look at six trends spotted in 2015.
Low-Tech Activities: Essence Festival
Photo: Courtesy of the Narrative Group
Wellness: Coachella Valley Music and Arts Festival
Photo: Alesandra Dubin/BizBash
Wellness: Coachella Valley Music and Arts Festival
Photo: Tyler Curtis
Wellness: SXSWi
Photo: Nadia Chaudhury/BizBash
Wellness: SXSW
Photo: Alli Harvey/Getty Images for Spotify
Guest Amenities: Lollapalooza
Photo: Barry Brecheisen for Bizbash
Guest Amenities: Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Guest Amenities: Pitchfork Music Festival
Photo: Courtesy of Soho House Chicago
Guest Amenities: SXSW
Photo: Nadia Chaudhury/BizBash
Guest Amenities: SXSW
Photo: Nadia Chaudhury/BizBash
Sweet-Theme Snack Bars: Pitchfork Music Festival
Photo: Courtesy of Soho House Chicago
Sweet-Theme Snack Bars: Miami Music Week
Photo: Erik Voake/Red Bull Content Pool
Low-Tech Activities: Coachella Valley Music and Arts Festival
Photo: Rick Williams
Low-Tech Activities: SXSW
Photo: Nadia Chaudhury/BizBash
Low-Tech Activities: Coachella Valley Music and Arts Festival
Photo: Alesandra Dubin/BizBash
360-Degree Photo Booths: Lollapalooza
Photo: Barry Brecheisen for Bizbash
360-Degree Photo Booths: SXSW
Photo: Nadia Chaudhury/BizBash
Remote Concert Viewing: Lollapalooza
Photo: Barry Brecheisen for Bizbash
Remote Concert Viewing: Pitchfork Music Festival
Photo: Barry Brecheisen for Bizbash