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Brands & Event Pros
Industry Innovators 2025: Mia Choi
The founder and president of MAS leads with inclusion, imagination, and a refusal to coast—turning events into meaningful, memorable moments.
May 27, 2025
'Every event is an opportunity to get wildly imaginative—and we take it,' says Choi.
Brands & Event Pros
Industry Innovators 2025: Dana Darley Dailey
The senior manager of whiskey portfolio events for Heaven Hill Brands is redefining brand activations through the art of “hospitality by design.”
May 27, 2025
'One of my favorite career moments was hosting an immersive product launch dinner in our rickhouse as part of our grain-to-glass series,' says Darley Daily.
Brands & Event Pros
Industry Innovators 2025: Sarah Sebastian
The owner and creative director of Rose Gold Collective brings a boutique mindset to bold brand moments.
May 27, 2025
Rose Gold Collective handled Don Q Rum's festival build at the Country Bay Music Festival in Miami.
Food Trends
Event Profs Share the Catering Moments They’ll Never Forget
Get inspired by these standout food and beverage ideas that show how food can surprise, delight, and even steal the show.
May 23, 2025
At a fundraiser for Advocate Illinois Masonic Medical Center, caterer Blue Plate created a five-course dinner inspired by how a child with autism experiences the world. One course was called 'Things Aren’t Always As They Seem.' It was meant to surprise the guests, with cheese molded to resemble summer fruits, pumpernickel “dirt,” chocolate-covered “grasshoppers,” edible “pebbles,” and grilled bread.
Event Production & Fabrication
Call for Entries: 13th Annual BizBash Event Experience Awards Are Open
It's a special year for the awards, as BizBash introduces new categories celebrating its 25th anniversary. Get your submissions in by October 3, 2025.
May 23, 2025
Eea13th Submissions Open 700x467 Article Hero
Event Production & Fabrication
Robin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 Million
The event delivered its most immersive night yet, transforming the Javits Center into an arena of impact.
May 22, 2025
Michael Strahan kicked off programming at the 2025 Robin Hood Benefit Gala on May 12.
Industry Buzz
US: Sports Power Brunch Women in Baseball Presented by New Era Cap, Orlando Hotel Renovation, St. Louis Open for Business Following Tornado, and More
May 22, 2025
Industry Buzz
CANADA: AstroFest, Ottawa Race Weekend, Québec City's New Sustainability Certification, and More
May 22, 2025
Industry Insiders
CORT Events Pop-Up Series: Personalization in Action
A Personal Invitation to the Future of Events
May 22, 2025
At CORT Events, our hands-on approach ensures every detail is within your reach. From warehouse to welcome, we bring a firm grasp on style, comfort, and function, helping you craft spaces that leave a lasting impression.
Sports
Why More and More Brands Are Sponsoring Women's Sports Leagues
From basketball to volleyball, brands like BIC are scoring with consumers thanks to partnership deals with women's sports teams and female athletes.
May 21, 2025
American Express returned to host The Amex Experience during this year's WNBA All-Star Weekend. The immersive experience celebrated WNBA fandom and women’s sports.
Strategy
How to Keep Sponsors Happy—Without Sacrificing an Event's Integrity
Sponsorships can make or break an event's budget, but satisfying sponsors without losing authenticity can be a delicate balancing act.
May 20, 2025
At Create & Cultivate's Los Angeles conference in 2020, all sponsors were offered design recommendations, including floral and greenery options, as well as mood board inspiration. This allowed their activations to match the event's Instagram-friendly aesthetic and theme while still ensuring their messaging was front and center. Main stage sponsor Mastercard, for example, subtly integrated its signature logo in the floral display. This allowed it to appear in every photo captured—without taking away from the stage's gorgeous floral designs. See more: Why Did All the Activations at the Create & Cultivate Conference Look Alike?
Industry Buzz
US: Grand Hyatt Miami Beach Groundbreaking, Hondo Rodeo Fest, SI Revel at the Races, and More
May 20, 2025
Trends
What's New in Meetings and Trade Shows: Freeman's New Trends Report, C2 Montréal, and New Resources for Planners
BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.
May 20, 2025
C2 Montréal will be held at the Grand Quay of the Port of Montreal for the second year in a row. In 2024, the new venue helped the event move away from the conventional office environment and instead provided an inspiring backdrop. Read last year's coverage here.
Industry Buzz
CANADA: New Air Canada Flight to Italy, Michelin Guide Arrives in Montréal, Toronto Pearson's New CFO, and More
May 20, 2025
Industry Insiders
12 Fan Activations Heating Up the Summer Sports Scene
Where fans show up, brands show off. Explore the hottest sports experiences guaranteed to turn heads this summer.
May 20, 2025
Sports Experiences by Interactive Entertainment Group
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
May 19, 2025
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Industry Insiders
Beyond the Ballroom: Unexpected Event Spaces That Wow Attendees
Transform your event with these unforgettable venue ideas.
May 19, 2025
The Global Leadership Summit at The Bass Museum, Miami.
Industry Insiders
Inside Allegiant Stadium: Vegas’ Most Unexpected Venue for Unforgettable Private Events
Create unforgettable experiences and host your next event at Allegiant Stadium.
May 16, 2025
From Suites to the Field: Private Event Spaces at Allegiant Stadium
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