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Type: Article
Industry Buzz
CANADA: Destination Canada's New Toolkits, Canadian Folk Music Awards, Casa Loma's Summer Programming, and More
June 3, 2025
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
May 30, 2025
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Opinion & Experts
Top Trending Stories on BizBash: May 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
May 30, 2025
As part of Facebook’s ongoing, increased efforts to reach young adults, the platform made its Stagecoach debut this year. See more: Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
May 29, 2025
Washington, D.C., is hosting this year’s WorldPride celebration.
Industry Buzz
US: Airbnb's Lollapalooza Partnership, New Rooftop Venue in Dallas, Neon Museum's New Hires, and More
May 29, 2025
Event Production & Fabrication
How This Star-Studded Foodie Event Made a Satiable Splash at Sea
BizBash boarded the second sailing of Chefs Making Waves for an up-close taste of this unique floating fiesta. Learn about the plans and partners that made it a recipe for at-sea success.
May 29, 2025
Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.
Industry Buzz
CANADA: International Trails Day Events, New Dining Experience in Ottawa, Rendez-vous Canada Kicks Off in Winnipeg, and More
May 29, 2025
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
May 27, 2025
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Industry Buzz
US: Grand Prix Plaza F1 Viewing Events, Downtown Minneapolis Hotel's Rebranding, Populus Seattle Opens, and More
May 27, 2025
Experiential Marketing, Activations & Sponsorships
See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
May 27, 2025
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
Industry Buzz
CANADA: Edmonton Drag Festival, Rogers Centre Ottawa's New CEO, TD Toronto Jazz Festival, and More
May 27, 2025
Brands & Event Pros
Industry Innovators 2025: Tamara Francois and Adolfo Vasquez
The co-founders of The XP Agency see every touchpoint as an opportunity to connect—long before the event begins and long after it ends.
May 27, 2025
The XP Agency has worked on events for brands like Procter & Gamble, Netflix, Coca-Cola, and Ghirardelli.
Brands & Event Pros
Industry Innovators 2025: Dwayne Guzman Barnett
The executive vice president of 15|40 Productions aims to craft experiences that merge technology, creativity, and community in groundbreaking ways.
May 27, 2025
15|40 is a creative-led marketing events agency specializing in experiences and integrated activations for global brands; the team regularly works on activations at major events like D23 (pictured).
Brands & Event Pros
Industry Innovators 2025: Katie (Limle) Fiore
The head of production for Crown & Conquer is passionate about creating experiences that feel real, relevant, and rooted in culture.
May 27, 2025
Crown & Conquer is a creative agency that works with major brands on live experiences, content, and partnerships. Recent work includes Coca-Cola's eye-catching activation at Coachella 2025.
Brands & Event Pros
Industry Innovators 2025: Ajith Krishnankutty
The vice president of experiential marketing for Capital Group is reimagining events as data-driven, tech-forward experiences—with human connection at the core.
May 27, 2025
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Brands & Event Pros
Industry Innovators 2025: Jimmy Knowles
The global head of experiential marketing for Canva is turning brand experiences into global celebrations of creativity, community, and joy.
May 27, 2025
Knowles runs Canva Create, the brand's flagship event that started as a 1,500-person internal gathering in Sydney and has since evolved into the 'Coachella of creativity' with 4,500-plus in-person attendees and over 2.5 million online registrants around the world.
Brands & Event Pros
Industry Innovators 2025: Sami Saaud
The founder and chief creative officer of No Filter Creative blends fine art, branding, and technology to push the boundaries of immersive storytelling.
May 27, 2025
'One of the most defining moments of my career was leading the creative direction for Hewlett Packard Enterprise’s HPE Discover event keynote, the first-ever corporate keynote at Sphere in Las Vegas—a landmark moment in both creativity and technology,' says Saaud.
Brands & Event Pros
Industry Innovators 2025: Ryan Coan
The founder and CEO of Creative Riff has been chasing creative curiosity since his dorm room startup days, now leading bold activations for some of the world’s biggest IPs.
May 27, 2025
Ryan and his team produce BravoCon, an immersive brand experience where more than 27,000 'Bravoholics' celebrate their fandom through photo ops, live panels, interactive exhibits, and surprise-and-delight moments.
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