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115 Results
Type: Article
Section: Catering & Design > Beverages
Beverages
Trend Spotted: 3 Spirits Companies Build Brand Awareness By Tickling Taste Buds
See how PATRÓN, CÎROC, and 818 Tequila filled the summertime demand for an ice-cold beverage while telling the brand’s story with immersive events that tapped into taste.
August 15, 2022
Beverages
Trend Spotted: Beverage-Based Pop-Ups Are Engaging Consumers and Driving Business
See how beverages have been able to spearhead immersive pop-up experiences around the U.S. and Canada.
April 14, 2022
Beverages
So Long, Seltzer: Here's What Guests Will Be Sipping in 2022
Industry experts share their insights on cocktail trends in the new year.
December 22, 2021
Industry Insiders
Less Talk, More Hustle: 6 COVID Survival Tips From A Top U.S. Caterer
September 10, 2020
Beverages
Think Beyond the Drink:Â How Your Event Cocktail Should be Telling a Story
Matt Landes, founder of the Los Angeles-based Cocktail Academy, discusses the hottest beverage trends for award season, how cocktails can convey brand messages and more.
February 4, 2020
Industry Insiders
Don’t lift a finger, just a glass with Total Wine & More for Business
October 8, 2019
Beverages
See the 3-D Printed Cocktails This Whiskey Brand Served at the Tribeca Film Fest
Bulleit Frontier Whiskey brought its high-tech bar experience to the annual New York event.
May 2, 2019
Beverages
This Week in Los Angeles: a 'Black Panther'-Inspired Cocktail, a Breakup-Theme Art Exhibit, the New Oscars Production Team
West Coast bureau chief Claire Hoffman recaps the week's biggest event news.
February 8, 2019
Beverages
Checklist: 9 Things to Know If You’re Serving Alcohol at Events
Essential tips for planners about regulations, staffing, minimizing bar lines and more.
December 10, 2018
Beverages
September 12, 2018: How Couples Are Elevating Wedding Cocktails, Brands Use Fashion Week to Engage With International Audience, Apple to Live Stream iPhone Event on Twitter For the First Time
September 12, 2018
Beverages
August 22, 2018: Turner Shuts Down 'Rick and Morty'-Theme Pop-Up Bar After One Day, See Inside the World’s First Beer Hotel, V.M.A.s Ratings Hit New Low
August 22, 2018
Beverages
Ceviche, Bourbon, and Yoga: What to Expect at the Food & Wine Classic in Aspen
The food festival and its sponsors plan to mix indulgence with wellness in its picturesque mountain setting.
June 14, 2018
Beverages
November 13, 2017: Hundreds March in #MeToo Rally to Support Sexual Assault Survivors, How a Veteran Producer Planned Alibaba Group's Massive Singles' Day Event, 'Hollywood Reporter' to Turn Roundtable Series Into a Live Event
November 13, 2017
Beverages
November 1, 2017: New York's Halloween Parade Goes On After Terror Attack, Why High-End Hotel Bars Are Serving Nonalcoholic Cocktails, Ticket Sales for Winter Olympics Are Still Down
November 1, 2017
Beverages
5 New Concepts to Look for at the Food & Wine Classic in Aspen
The posh epicurean event will launch new green initiatives and offer its first-ever live stream.
June 14, 2016
Beverages
December 4, 2015: Coldplay to Play Super Bowl Halftime Show, Pantone Chooses Two Colors of the Year, How to Entertain Guests Who Don't Drink
December 4, 2015
Beverages
October 15, 2015: No-Tipping Movement Gets Big Win, How Beer Brands' Marketing Will Change After Merger, Democratic Debate Sets Ratings Record
October 15, 2015
Beverages
Holiday Parties With Open Bars: Mistake or Necessity?
Event industry professionals weigh in on the pros and cons of offering employees unlimited amounts of alcohol at end-of-the-year celebrations.
September 26, 2014
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