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Section: BizBash Lists
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
June 30, 2025
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Brands & Event Pros
Industry Innovators 2025: PGA Tour
With the help of in-depth fan feedback and tech advancements, the golf organization has been able to create more engaging experiences.
June 30, 2025
Russell Henley played a shot from the 18th hole tee during the final round of the Arnold Palmer Invitational presented by Mastercard at Bay Hill Club and Lodge on March 9 in Orlando, Fla.
Brands & Event Pros
Industry Innovators 2025: Complex
The media brand/curated marketplace is redefining the way fans interact with brands and artists.
June 30, 2025
Last year's ComplexCon broke event records, drawing over 60,000 people.
Innovators
Industry Innovators 2025: Netflix
The streaming service continues to lead the pack of platforms with creative fan-focused experiences and activations.
June 30, 2025
Netflix brought its beloved franchise Stranger Things to Broadway. 'Stranger Things: The First Shadow' received four Tony awards.
Brands & Event Pros
Industry Innovators 2025: Sephora
The beauty retailer has broadened its international experiences and created impressive influencer activations.
June 30, 2025
In November 2024, Sephora Canada launched Shimmer Studio by Sephora, a pop-up experience designed for concert attendees coinciding with Taylor Swift's concert dates in Toronto.
Brands & Event Pros
Industry Innovators 2025: Peacock
The streaming service has promoted its most popular franchises with elaborate immersive experiences.
June 30, 2025
At The Traitors Experience, games and puzzles ranged from rummaging through Alan Cumming’s iconic wardrobe to dodging lasers in a race against the clock, all against the backdrop of a private mansion transformed to reflect the series’ Scottish castle location.
Brands & Event Pros
Industry Innovators 2025: HBO and HBO Max
The Warner Bros. Discovery properties continue to produce immersive experiences that extend the lives of their shows.
June 30, 2025
Earlier this month, HBO Max marked the debut of the Roland-Garros tennis tournament on the streamer in the U.S. by debuting “Le Petit Court' in Venice, Calif. The Roland-Garros-inspired pickleball experience recreated the tournament’s signature red clay court. On opening day of the experience, Hacks cast members Paul W. Downs and Robby Hoffman faced off against The Pitt’s Katherine LaNasa and Shawn Hatosy in a pickleball showdown. In addition to the celebrity match, guests were invited to take lessons with professional pickle ballers in partnership with Pickle Pop, stream the tournament in a dedicated lounge, join in on photo moments, and more.
Brands & Event Pros
Industry Innovators 2025: Chase
The financial services company keeps its cardmembers at the center of its activations.
June 30, 2025
At Dreamville Fest, concert attendees were able to visit the Chase Freedom Cashback Club, which included a bar, special giveaways, games, and photo printouts. Chase Freedom cardholders also received exclusive access to the viewing deck with a plus-one, along with other perks throughout the festival.
Brands & Event Pros
Industry Innovators 2025: WNBA
The Women's National Basketball Association is dominating the sports world with record-breaking sponsorship deals and a growing fanbase.
June 30, 2025
Pinterest recently signed a new sponsorship deal with the 2024 WNBA Champion New York Liberty that will include exclusive content, in-game experiences, and community outreach.
Brands & Event Pros
Industry Innovators 2025: YouTube
From signature conferences to activations at major events, the video platform always has its creator community top of mind.
June 30, 2025
YouTube hosted a Creator Collective event, followed by a 20th birthday celebration on Google Beach during Cannes Lions.
Brands & Event Pros
Industry Innovators 2025: Google
As the tech giant continues to roll out advancements in its AI products, it’s also building on its IRL human connections.
June 30, 2025
As the Official Fan Phone of the NBA and WNBA, Google Pixel returned to NBA All-Star Weekend this year with multiple interactive experiences. The Google Pixel House included photo moments, an open court, and other daytime and evening programming.
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
May 27, 2025
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Brands & Event Pros
Industry Innovators 2025: Tamara Francois and Adolfo Vasquez
The co-founders of The XP Agency see every touchpoint as an opportunity to connect—long before the event begins and long after it ends.
May 27, 2025
The XP Agency has worked on events for brands like Procter & Gamble, Netflix, Coca-Cola, and Ghirardelli.
Brands & Event Pros
Industry Innovators 2025: Dwayne Guzman Barnett
The executive vice president of 15|40 Productions aims to craft experiences that merge technology, creativity, and community in groundbreaking ways.
May 27, 2025
15|40 is a creative-led marketing events agency specializing in experiences and integrated activations for global brands; the team regularly works on activations at major events like D23 (pictured).
Brands & Event Pros
Industry Innovators 2025: Katie (Limle) Fiore
The head of production for Crown & Conquer is passionate about creating experiences that feel real, relevant, and rooted in culture.
May 27, 2025
Crown & Conquer is a creative agency that works with major brands on live experiences, content, and partnerships. Recent work includes Coca-Cola's eye-catching activation at Coachella 2025.
Brands & Event Pros
Industry Innovators 2025: Ajith Krishnankutty
The vice president of experiential marketing for Capital Group is reimagining events as data-driven, tech-forward experiences—with human connection at the core.
May 27, 2025
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Brands & Event Pros
Industry Innovators 2025: Jimmy Knowles
The global head of experiential marketing for Canva is turning brand experiences into global celebrations of creativity, community, and joy.
May 27, 2025
Knowles runs Canva Create, the brand's flagship event that started as a 1,500-person internal gathering in Sydney and has since evolved into the 'Coachella of creativity' with 4,500-plus in-person attendees and over 2.5 million online registrants around the world.
Brands & Event Pros
Industry Innovators 2025: Sami Saaud
The founder and chief creative officer of No Filter Creative blends fine art, branding, and technology to push the boundaries of immersive storytelling.
May 27, 2025
'One of the most defining moments of my career was leading the creative direction for Hewlett Packard Enterprise’s HPE Discover event keynote, the first-ever corporate keynote at Sphere in Las Vegas—a landmark moment in both creativity and technology,' says Saaud.
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